Huggies Overnight Size 6

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 19.0% of those searches ended in a purchase. Searches in the last 90 days moved +7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $319K a year.

Searches, last 12 months

71K

Growth, 90 days vs prior 90

+7.9%

Conversion, latest week

19.0%

Market size, estimated

$319Ka year

Peak month

November1.2× the quietest month

Top search term

huggies overnight size 647K searches a year

Listings sell for $23.58 on average, from $14.96 to $31.34. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $23.58 that is $18K to $24K a year per listing.

Average price

$23.58inside the $15 to $100 sweet spot

Price range

$14.96–$31.34

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

750–1,000

Revenue per listing a year

$18K–$24K

Returns

1.0%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #351 within Baby Boys. It carries 4,453 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

92%

Out of stock, average day

0.8%

Average rank

#351in Baby Boys

Average rating

4.28 starsAmazon United States average 4.42 stars

Average reviews

4,453per listing

Listings tracked

13

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months

7

Successful launches

0Amazon's first-year sales bar

Average brand age

62 months