Huggies Overnight Size 3

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $362K a year.

Searches, last 12 months

76K

Growth, 90 days vs prior 90

-8.1%

Conversion, latest week

13.4%

Market size, estimated

$362Ka year

Top search term

huggies overnight size 346K searches a year

Listings sell for $35.63 on average, from $18.33 to $118.14. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At $35.63 that is $36K to $45K a year per listing.

Average price

$35.63inside the $15 to $100 sweet spot

Price range

$18.33–$118.14

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

1,000–1,250

Revenue per listing a year

$36K–$45K

Returns

1.4%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #298 within Baby Boys. It carries 8,301 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#298in Baby Boys

Average rating

4.19 starsAmazon United States average 4.42 stars

Average reviews

8,301per listing

Listings tracked

12

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

0Amazon's first-year sales bar

Average brand age

43 months