House Keychain
MaybeThe top 5 brands take only 47% of clicks. But shoppers spend an estimated $66K a year here, so House Keychain is a Maybe.
- Flapen Score
- 51 / 100Top 26% of 16,930 Clothing, Shoes & Jewelry niches · +6 vs the category median of 4551
- Market size
- $66K/yr126K searches / yr
- 90-day growth
- +8.3%search demand this quarter
- Competition
- 46%top-5 click share · 43 brands · 65 sellers
Flapen Score
House Keychain against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, House Keychain is stronger. Inside it, weaker.
Market
The House Keychain market on Amazon at a glance
Shoppers on Amazon United States searched for House Keychain 126K times last year and spent an estimated $66K. The top 5 brands take 47% of clicks. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 4.2% of those searches ended in a purchase.
Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $66K a year.
- Searches, last 12 months
- 126K
- Growth, 90 days vs prior 90
- +8.3%
- Conversion, latest week
- 4.2%
- Market size, estimated
- $66Ka year
- Peak month
- May1.2× the quietest month
- Top search term
- house key chain32K searches a year
02 · Price
A sale here is worth $12.42.
Listings sell for $12.42 on average, from $3.29 to $76.94. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $12.42 that is $0 to $1K a year per listing.
- Average price
- $12.42under the $15 to $100 sweet spot
- Price range
- $3.29–$76.94
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 2.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
85% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #13,608 within Keyrings & Keychains. It carries 594 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 98%
- Out of stock, average day
- 4.6%
- Average rank
- #13,608in Keyrings & Keychains
- Average rating
- 4.65 starsAmazon United States average 4.42 stars
- Average reviews
- 594per listing
- Listings tracked
- 47
04 · Newcomers
4 of last year's 14 launches cleared the first-year sales bar.
14 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 14
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top House Keychain products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
OHKYOOT Leather Car Key chain Carabiner Clip Key Fob Keychain for Home Car Keys Women Men (Grid Brown)
- Price
- $8.01
- Rating
- 4.5/5
- Reviews
- 237
- Age
- 11mo ago

Lucky Line 2 Spiral Wrist Coil with Steel Key Ring Flexible Wrist Band Key Chain Bracelet Stretches to 12 Purple 1 PK (410651)
- Price
- $3.29
- Rating
- 4.7/5
- Reviews
- 4,888
- Age
- 9y ago

CMVFYL Gold Brass Key Rings Purse Bag Charms for Handbags Screw Lock Key Organizer Carabiner Keychain Clip for Keys
- Price
- $7.76
- Rating
- 4.6/5
- Reviews
- 827
- Age
- 2y ago

Uerifr House Warming Gifts New Home Gift Ideas Acrylic House Keychain Gifts for New Homeowners Housewarming Gift for Women Couple First Homes Apartment Owners Closing Present for Realtor
- Price
- $5.54
- Rating
- 4.6/5
- Reviews
- 60
- Age
- 11mo ago

Taiyin 5 Pcs House Key Chain House Shaped Pendant Keychains Home Keychain Set Cute home with Window Key Charm Metal Keyring Gift
- Price
- $8.47
- Rating
- 4.7/5
- Reviews
- 228
- Age
- 2y ago
Trending
estimated 90-day click momentum
CMVFYL Gold Brass Key Rings Purse Bag Charms for Handbags Screw Lock Key Organizer Carabiner Keychain Clip for Keys
- Price
- $7.76
- Rating
- 4.6/5
- Reviews
- 827
- Age
- 2y ago

ZoloAJay 20 Pack Key Ring Keychain 1 Inch 25mm Diameter Metal Flat Split Key Chains Rings for Home Car Dog Tag Office Lanyards Keys Attachment Black
- Price
- $3.91
- Rating
- 4.5/5
- Reviews
- 1,430
- Age
- 4y ago

LAXPICOL Gold Keychain Letter K Keychains for Women Men Bag Charms Purse Charms For Handbags Metal Alphabet Initial Letter Key Ring Keychain
- Price
- $7.10
- Rating
- 4.6/5
- Reviews
- 1,996
- Age
- 4y ago

khanoqq House Key Keychain Key Tag Retro Motel Hotel Style Home House Key Lable Gifts for Family Friends New Home House Gift
- Price
- $8.08
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 9mo ago

Exircy House Shaped Pendant Keychains Cute Cartoon House with Window keychain Home key chain Creative Mental Keyring Gift Bag Hanging Fashion Charm Jewelry for Men & Women Silver
- Price
- $5.10
- Rating
- 4.1/5
- Reviews
- 9
- Age
- 10mo ago
Newest
by launch date
MigPio House Warming Gifts New Apartment Keychain Acrylic Housewarming Gifts for New Homeowners Realtor Supplies House Key Chain Best Housewarming Gift 2026 Closing Gift for Home Buyers
- Price
- $7.15
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 6mo ago

QUIHUD House Warming Gifts New Home 2026 Housewarming Gifts For Women Couple Homeowners New Home Ornament 2026 Housewarming Keychain
- Price
- $7.18
- Rating
- 4.1/5
- Reviews
- 8
- Age
- 8mo ago

khanoqq House Key Keychain Key Tag Retro Motel Hotel Style Home House Key Lable Gifts for Family Friends New Home House Gift
- Price
- $8.08
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 9mo ago

Exircy House Shaped Pendant Keychains Cute Cartoon House with Window keychain Home key chain Creative Mental Keyring Gift Bag Hanging Fashion Charm Jewelry for Men & Women Silver
- Price
- $5.10
- Rating
- 4.1/5
- Reviews
- 9
- Age
- 10mo ago

OHKYOOT Leather Car Key chain Carabiner Clip Key Fob Keychain for Home Car Keys Women Men (Grid Brown)
- Price
- $8.01
- Rating
- 4.5/5
- Reviews
- 237
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
43 falling
Sellers
65
Est. top-5 brand share
47%
Top 20: 79%
Est. top-5 click share
46%
Top 20: 76%
Open market
50%
- OHKYOOT13%
- Lucky Line13%
- CMVFYL12%
- Taiyin5%
- Uerifr5%
- STUNFASSOO3%
Demand
House Keychain search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top House Keychain search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- house key chain32K/yr
- home keychain24K/yr
- house keychain18K/yr
- new home keychain17K/yr
- welcome home keychain10K/yr
- keychain for house key5K/yr
- home sweet home keychain6K/yr
- home key chain4K/yr
- new home key chain4K/yr
- house keychains3K/yr
Reviews and returns
What reviews say buyers love and hate about House Keychain
We read the reviews and the return reasons for every product selling here.
“Small and not real stones”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common House Keychain questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









