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House Keychain

Maybe

The top 5 brands take only 47% of clicks. But shoppers spend an estimated $66K a year here, so House Keychain is a Maybe.

Flapen Score
51
51 / 100
Top 26% of 16,930 Clothing, Shoes & Jewelry niches · +6 vs the category median of 45
Market size
$66K/yr126K searches / yr
90-day growth
+8.3%search demand this quarter
Competition
46%top-5 click share · 43 brands · 65 sellers

Flapen Score

House Keychain against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, House Keychain is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The House Keychain market on Amazon at a glance

Shoppers on Amazon United States searched for House Keychain 126K times last year and spent an estimated $66K. The top 5 brands take 47% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $66K a year.

Searches, last 12 months
126K
Growth, 90 days vs prior 90
+8.3%
Conversion, latest week
4.2%
Market size, estimated
$66Ka year
Peak month
May1.2× the quietest month
Top search term
house key chain32K searches a year

02 · Price

A sale here is worth $12.42.

Listings sell for $12.42 on average, from $3.29 to $76.94. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $12.42 that is $0 to $1K a year per listing.

Average price
$12.42under the $15 to $100 sweet spot
Price range
$3.29–$76.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #13,608 within Keyrings & Keychains. It carries 594 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
98%
Out of stock, average day
4.6%
Average rank
#13,608in Keyrings & Keychains
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
594per listing
Listings tracked
47

04 · Newcomers

4 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
4Amazon's first-year sales bar
Average brand age
32 months

Products

Top House Keychain products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

43 falling

Sellers

65

Top-5 brand share

47%

Top 20: 79%

Top-5 click share

46%

Top 20: 76%

Open market

50%

  • Brand 113%
  • Brand 213%
  • Brand 312%
  • Brand 45%
  • Brand 55%
  • Brand 63%

Demand

House Keychain search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top House Keychain search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • house key chain32K/yr
  • home keychain24K/yr
  • house keychain18K/yr
  • new home keychain17K/yr
  • welcome home keychain10K/yr
  • keychain for house key5K/yr
  • home sweet home keychain6K/yr
  • home key chain4K/yr
  • new home key chain4K/yr
  • house keychains3K/yr

Reviews and returns

What reviews say buyers love and hate about House Keychain

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
29%of negative reviews mention “Size-Overall”
2.2%of orders come back
“Small and not real stones”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common House Keychain questions

Answered from the same tracked data.