House Coat

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

+8.4%

Conversion, latest week

0.3%

Market size, estimated

$63Ka year

Peak month

December3.2× the quietest month

Top search term

house coat235K searches a year

Listings sell for $22.38 on average, from $9.53 to $50.63. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $22.38 that is $0 to $2K a year per listing.

Average price

$22.38inside the $15 to $100 sweet spot

Price range

$9.53–$50.63

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

4.7%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #174 within Sleep & Lounge. It carries 4,582 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

99%

Out of stock, average day

4.7%

Average rank

#174in Sleep & Lounge

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

4,582per listing

Listings tracked

100

22 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

22

Successful launches

2Amazon's first-year sales bar

Average brand age

44 months