Is house coat profitable to sell on Amazon United States?

The niche generates $63K/yr across 100 tracked products. 2 of 22 products launched in the last 360 days are still selling. 90-day search growth is +8.4%. Flapen's verdict: Skip it (45/100).

How competitive is the house coat niche?

28 brands and 37 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in house coat?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Sleeve Fit. The return rate is 4.7%.

When does demand for house coat peak?

Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.

What does it cost to enter the house coat niche?

Listings span $9.53–$50.63; the average listing price is $22.38 (sweet spot $15–$100). The average incumbent carries 4,582 reviews — the moat a new listing must climb.

House Coat

Skip it

Weak search conversion (0.3%) — this niche doesn't clear our bar today.

Avg price

Great$22.38

avg listing price — sweet spot $15–$100

Competition

Great25%

top-5 click share — an open shelf

Price range

Great$9.53–$50.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Growth

Okay+8.4%

90-day search growth — must beat 0% to launch

Returns

Okay4.7%

return rate — above 5% kills the launch gate

Review moat

Bad4,581.58

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$63K

$63K/yr · 1.1M searches

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Is house coat profitable on Amazon?

According to Flapen's Amazon United States niche tracking, house coat is a $63K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

house coat market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $67K–$90K; units × avg price
Conversion rate: 0.3%
Avg BSR: #174
Page quality: 0%
Prime: 99%
Sponsored: 92%
Out of stock: 4.7%
Avg brand age: 44 months
Avg seller age: 174 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

Brands

28 rising

Sellers

Top-5 brand share

74%

Top 20: 96%

Top-5 click share

25%

Top 20: 52%

Open market

22%

Ekouaer50%
Yurhap7%
Casual Nights7%
PrinStory6%
YOZLY5%
Bloggerlove4%

house coat demand & seasonality

Weekly Amazon search volume, last 104 weeks — +8.4% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Open Trend

Top house coat search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

house coat235K/yr -2.6%0.1% conv.
house coats for women with pockets181K/yr +11.8%0.2% conv.
housecoats for women133K/yr +13.3%0.1% conv.
batas de casa senoras algodon86K/yr +0.8%0.1% conv.
womens housecoat99K/yr -8.2%0.1% conv.
housecoat61K/yr +21.6%0.1% conv.
house coats for elderly women40K/yr +49.8%0.1% conv.
summer house coats for women13K/yr +225.0%0.2% conv.
house coats30K/yr +22.1%0.2% conv.
house coat women64K/yr -49.6%0.1% conv.

All search terms

Top house coat products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Yurhap Premium Robes for Women - Super Soft Cozy Fleece Womens Robe Plush Long Bathrobe

Yurhap$21.694.7★3,616 rev

Ekouaer 2 Pack House Dresses for Women with Pockets Short Sleeve Moo Moos Floral Print Mumu Dresses

Ekouaer$26.444.7★1,947 rev

PrinStory Womens Robe Long Kint Bathrobe Lightweight Soft Robes Ladies Bath Robe Black-L

PrinStory$16.714.7★1,718 rev

Ekouaer Nightgowns for Women House Dress with Pockets Button Down Sleepshirt Short Sleeve Nightshirt Housecoat Green Floral Large

Ekouaer$20.164.6★778 rev

Casual Nights Snap Front Housecoats for women | House Dresses With Pockets

Casual Nights$23.684.0★13,698 rev

Newest

by launch date

Ekouaer Zipper Robes for Women Short Sleeve Bathrobes Lace Lightweight House Coat Soft Zip Up Nightgowns with Pockets Light Green Floral XL

Ekouaer$19.11153 rev

4mo ago

Ekouaer Zipper Robes for Women Short Sleeve Bathrobes Lace Lightweight House Coat Soft Zip Up Nightgowns with Pockets Pink Floral XL

Ekouaer$20.80153 rev

4mo ago

Ekouaer Zipper Robes for Women 3/4 Sleeve Bathrobe Lightweight House Coats for Women with Pockets Long Moo Moo Nightgown

Ekouaer$23.37278 rev

8mo ago

Ekouaer Zipper Robes for Women 3/4 Sleeve Housecoats Knee Length Bathrobe Lightweight Nightgown with Pockets

Ekouaer$20.63346 rev

8mo ago

Purefair 100% Cotton Gauze Ginkgo Leaf Kimono Robe Long Knit Loose Bathrobe Nightgown Ladies Loungewear Sleepwear for Women

Purefair$42.09418 rev

10mo ago

What reviews say buyers love and hate about house coat

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel19%

“Material is soft”

Comfort-Overall17%

“Extremely comfortable”

Size-Overall11%

“fits as advertised”

Warmth8%

“Keeps you warm”

Quality-Overall6%

“Excellent quality”

Value For Money4%

“Great for the price”

Weight Light4%

“Most Comfortable Lightweight Robe”

Color4%

“Color is accurate”

Material Quality3%

“Material is comfortable and feels good”

Advertised Vs Actual Product3%

“As advertised”

What buyers complain about

Size-Overall16%

“the sleeves are so long”

Quality-Overall6%

“Poor quality”

Sleeve Fit4%

“Sleeves are short”

Zipper Quality3%

“Defective zipper”

Material Quality3%

“Scratchy material :”

Thickness3%

“Its not thick”

Color3%

“Color wasnt as I thought”

Thin2%

“Too thin”

Stitch/Finish/Polish2%

“Terrible stitching”

Pilling/Linting2%

“despite washing it 3 times the lint just keeps coming”

Top return reasons

Size-Overall37%

Material Quality13%

Length10%

Thin5%