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Houndstooth

Fail

An estimated 26.0% of orders come back, so Houndstooth is a Fail.

Flapen Score
42
42 / 100
Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 45
Market size
$15K/yr422K searches / yr
90-day growth
-44.3%search demand this quarter
Competition
15%top-5 click share · 33 brands · 36 sellers

Flapen Score

Houndstooth against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Houndstooth is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Houndstooth market on Amazon at a glance

Shoppers on Amazon United States searched for Houndstooth 422K times last year and spent an estimated $15K. The top 5 brands take 63% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 422K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -44.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15K a year.

Searches, last 12 months
422K
Growth, 90 days vs prior 90
-44.3%
Conversion, latest week
0.1%
Market size, estimated
$15Ka year
Peak month
October3.7× the quietest month
Top search term
tweed set42K searches a year

02 · Price

A sale here is worth $60.57.

Listings sell for $60.57 on average, from $19.81 to $373.24. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $60.57 that is $0 to $6K a year per listing.

Average price
$60.57inside the $15 to $100 sweet spot
Price range
$19.81–$373.24
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
26.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #3,921 within Dresses. It carries 298 reviews at 4.02 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
99%
Out of stock, average day
5.1%
Average rank
#3,921in Dresses
Average rating
4.02 starsAmazon United States average 4.42 stars
Average reviews
298per listing
Listings tracked
149

04 · Newcomers

0 of last year's 42 launches cleared the first-year sales bar.

42 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
42
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Houndstooth products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 15% of clicks. An open shelf where new products get seen.

Brands

33 falling

Sellers

36

Top-5 brand share

63%

Top 20: 95%

Top-5 click share

15%

Top 20: 39%

Open market

31%

  • Brand 120%
  • Brand 215%
  • Brand 311%
  • Brand 410%
  • Brand 57%
  • Brand 66%

Demand

Houndstooth search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.7×

Search terms

Top Houndstooth search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tweed set42K/yr
  • pink tweed dress48K/yr
  • white tweed dress27K/yr
  • tweed skirt set30K/yr
  • tweed suit women42K/yr
  • tweed dress women26K/yr
  • tweed mini dress24K/yr
  • jackie o dress18K/yr
  • tweed outfit women20K/yr
  • tweed set women17K/yr

Reviews and returns

What reviews say buyers love and hate about Houndstooth

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Size-Overall”
28%of negative reviews mention “Size-Overall”
26.0%of orders come back
“Runs large”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Houndstooth questions

Answered from the same tracked data.