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Hotline Miami Mask

Fail

Shoppers spend an estimated $11K a year here, so Hotline Miami Mask is a Fail.

Flapen Score
47
47 / 100
Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45
Market size
$11K/yr68K searches / yr
90-day growth
+20.4%search demand this quarter
Competition
64%top-5 click share · 15 brands · 21 sellers

Flapen Score

Hotline Miami Mask against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Hotline Miami Mask is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hotline Miami Mask market on Amazon at a glance

Shoppers on Amazon United States searched for Hotline Miami Mask 68K times last year and spent an estimated $11K. The top 5 brands take 64% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +20.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
+20.4%
Conversion, latest week
0.4%
Market size, estimated
$11Ka year
Top search term
hotline miami mask48K searches a year

02 · Price

A sale here is worth $38.79.

Listings sell for $38.79 on average, from $16.92 to $86.71. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $38.79 that is $0 to $4K a year per listing.

Average price
$38.79inside the $15 to $100 sweet spot
Price range
$16.92–$86.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #904 within Masks. It carries 121 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
75%
Out of stock, average day
1.2%
Average rank
#904in Masks
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
121per listing
Listings tracked
16

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Hotline Miami Mask products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 rising

Sellers

21

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

27%

  • Brand 122%
  • Brand 212%
  • Brand 311%
  • Brand 411%
  • Brand 59%
  • Brand 68%

Demand

Hotline Miami Mask search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '26Prime Day '26NovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 5.3× · 9 of 12 months tracked

Search terms

Top Hotline Miami Mask search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hotline miami mask48K/yr
  • jacket hotline miami mask6K/yr
  • hotline miami jacket mask3K/yr
  • hotline miami costume7K/yr
  • chicken mask hotline miami5K/yr

Reviews and returns

What reviews say buyers love and hate about Hotline Miami Mask

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “Quality-Overall”
67%of negative reviews mention “Size-Overall”
2.7%of orders come back
“Didn't fit i sent back”
A buyer, on “Size-Overall”67% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

FAQ

Common Hotline Miami Mask questions

Answered from the same tracked data.