Is hotel robe profitable to sell on Amazon United States?

The niche generates $30K/yr across 40 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -8.6%. Flapen's verdict: Skip it (41/100).

How competitive is the hotel robe niche?

22 brands and 31 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 67% of demand.

What do buyers complain about in hotel robe?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 5.8% — above our launch gate.

When does demand for hotel robe peak?

Demand peaks in Nov–Dec; the busiest month runs 3.6× the quietest.

What does it cost to enter the hotel robe niche?

Listings span $12.36–$116.73; the average listing price is $33.06 (sweet spot $15–$100). The average incumbent carries 4,938 reviews — the moat a new listing must climb.

Hotel Robe

Skip it

Weak search conversion (0.4%) — this niche doesn't clear our bar today.

Avg price

Incredible$33.06

avg listing price — sweet spot $15–$100

Price range

Great$12.36–$116.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great40%

top-5 click share — an open shelf

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,938.23

avg incumbent reviews — the moat a new listing must climb

Returns

Bad5.8%

return rate — above 5% kills the launch gate

Growth

Bad-8.6%

90-day search growth — must beat 0% to launch

Market size

Bad$30K

$30K/yr · 218K searches

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Signals High Returns

Is hotel robe profitable on Amazon?

According to Flapen's Amazon United States niche tracking, hotel robe is a $30K/yr Amazon United States market (218K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

hotel robe market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $66K–$83K; units × avg price
Conversion rate: 0.4%
Avg BSR: #190
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.1%
Avg brand age: 48 months
Avg seller age: 171 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

Brands

22 falling

Sellers

Top-5 brand share

67%

Top 20: 98%

Top-5 click share

40%

Top 20: 76%

Open market

29%

PJGGZ25%
Turquaz19%
Amazon Essentials10%
Turkish Linen6%
MONARCH6%
Alpine Swiss4%

hotel robe demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.6% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.6×

Open Trend

Top hotel robe search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

cotton waffle robe20K/yr +16.1%0.2% conv.
spa robes unisex27K/yr -28.2%0.9% conv.
sauna robe19K/yr -30.6%0.4% conv.
toalla de bao para mujer14K/yr -0.3%0.0% conv.
towel material robe15K/yr +13.7%0.4% conv.
waffle robes14K/yr -2.2%0.4% conv.
hotel bathrobe16K/yr -17.9%0.4% conv.
shower robe towel10K/yr +39.7%0.4% conv.
hotel robes13K/yr -11.6%0.5% conv.
bath robe towel material12K/yr -2.3%0.6% conv.

All search terms

Top hotel robe products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Turquaz Lightweight Waffle Knit Kimono Bathrobe - Soft Cotton Blend Spa Robe Fast-Drying Full-Length Unisex Robes for Women

Turquaz$28.944.4★10,435 rev

PJGGZ Hooded Bathrobe for Women Soft Long Towel Robe for Women - Quick Dry yet Warm(Light Pink S/M)

PJGGZ$23.434.4★1,940 rev

PJGGZ Womens Shawl Collar Bathrobe Soft Long Towel Robes for Women - Super Absorbent Quick Dry yet Warm(Light Pink S/M)

PJGGZ$23.484.4★836 rev

Turkish Linen Waffle Knit Lightweight Kimono Spa & Bath Robes for Women - Quick Dry - Soft (White Large)

Turkish Linen$28.924.4★8,266 rev

PJGGZ Towel Robe for Women Soft Absorbent Kimono Bathrobe Quick-Dry Spa Shower & Hotel Use(S/M Light Pink)

PJGGZ$24.114.4★304 rev

Newest

by launch date

V.&GRIN Women Hooded Towel Robe - Super Absorbent Quick-Dry Soft Long Bathrobe for After Shower Spa Size S-3XL(Light Pink S/M)

V.&GRIN$23.9265 rev

6mo ago

PJGGZ Towel Robe for Women Soft Absorbent Kimono Bathrobe Quick-Dry Spa Shower & Hotel Use(S/M Light Pink)

PJGGZ$24.11304 rev

9mo ago

MONARCH Terry Velour Bathrobe - Luxury 100% Cotton Hotel Spa Robe - Plush Absorbent Machine Washable - Shawl Collar One Size

MONARCH$90.0187 rev

9mo ago

PJGGZ Towel Wrap for Women Three Adjust Clasps Closure Bath Wraps After Shower Spa Sauna Bathrobe(Available in Plus Size)(Light Pink S/M

PJGGZ$13.69893 rev

1y ago

PJGGZ Womens Shawl Collar Bathrobe Soft Long Towel Robes for Women - Super Absorbent Quick Dry yet Warm(Light Pink S/M)

PJGGZ$23.48836 rev

1y ago

What reviews say buyers love and hate about hotel robe

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel16%

“Soft and absorbent”

Comfort-Overall14%

“Quality and comfort”

Size-Overall10%

“Fits many sizes”

Quality-Overall9%

“The quality is solid”

Warmth6%

“Nice and warm”

Weight Light4%

“The lightweight design makes it incredibly easy to travel with”

Value For Money4%

“Good for the price”

Material Quality3%

“Comfortable and heavy material”

Advertised Vs Actual Product3%

“As advertised”

Color3%

“Color is accurate”

What buyers complain about

Size-Overall18%

“Bigger than expected”

Quality-Overall9%

“Cheap”

Thickness7%

“It wasnt as thick as I thought it was going to be”

Material Quality6%

“its not the material they advertise”

Durability3%

“fraying after only a few months”

Thin2%

“Very thin and cotton is rough”

Weight Heavy2%

“It was too bulky for me”

Sleeve Fit2%

“the sleeves are so long”

Absorbency2%

“Not absorbent”

Smell2%

“The chemical smell made us all sick when we opened the package”

Top return reasons

Size-Overall33%

Material Quality17%

Length8%

Thin8%

Sleeve Fit4%

Quality-Overall4%