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Hotel Robe

Fail

Buyers convert on only 0.4% of searches, so Hotel Robe is a Fail.

Flapen Score
41
41 / 100
Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 45
Market size
$30K/yr218K searches / yr
90-day growth
-8.6%search demand this quarter
Competition
40%top-5 click share · 22 brands · 31 sellers

Flapen Score

Hotel Robe against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Hotel Robe is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hotel Robe market on Amazon at a glance

Shoppers on Amazon United States searched for Hotel Robe 218K times last year and spent an estimated $30K. The top 5 brands take 67% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 218K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.

Searches, last 12 months
218K
Growth, 90 days vs prior 90
-8.6%
Conversion, latest week
0.4%
Market size, estimated
$30Ka year
Peak month
December3.6× the quietest month
Top search term
cotton waffle robe20K searches a year

02 · Price

A sale here is worth $33.06.

Listings sell for $33.06 on average, from $12.36 to $116.73. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $33.06 that is $0 to $3K a year per listing.

Average price
$33.06inside the $15 to $100 sweet spot
Price range
$12.36–$116.73
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
5.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #190 within Sleep & Lounge. It carries 4,938 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.1%
Average rank
#190in Sleep & Lounge
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
4,938per listing
Listings tracked
40

04 · Newcomers

3 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
48 months

Products

Top Hotel Robe products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

Brands

22 falling

Sellers

31

Top-5 brand share

67%

Top 20: 98%

Top-5 click share

40%

Top 20: 76%

Open market

29%

  • Brand 125%
  • Brand 219%
  • Brand 310%
  • Brand 46%
  • Brand 56%
  • Brand 64%

Demand

Hotel Robe search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Hotel Robe search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cotton waffle robe20K/yr
  • spa robes unisex27K/yr
  • sauna robe19K/yr
  • toalla de bao para mujer14K/yr
  • towel material robe15K/yr
  • waffle robes14K/yr
  • hotel bathrobe16K/yr
  • shower robe towel10K/yr
  • hotel robes13K/yr
  • bath robe towel material12K/yr

Reviews and returns

What reviews say buyers love and hate about Hotel Robe

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Soft Feel”
18%of negative reviews mention “Size-Overall”
5.8%of orders come back
“Bigger than expected”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Hotel Robe questions

Answered from the same tracked data.