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Hot Pink

Fail

An estimated 10.4% of orders come back, so Hot Pink is a Fail.

Flapen Score
47
47 / 100
Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45
Market size
$62K/yr573K searches / yr
90-day growth
-4.8%search demand this quarter
Competition
8%top-5 click share · 110 brands · 119 sellers

Flapen Score

Hot Pink against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Hot Pink is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hot Pink market on Amazon at a glance

Shoppers on Amazon United States searched for Hot Pink 573K times last year and spent an estimated $62K. The top 5 brands take 38% of clicks. Demand peaks in Feb–Mar–Apr–Oct. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 573K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.

Searches, last 12 months
573K
Growth, 90 days vs prior 90
-4.8%
Conversion, latest week
0.6%
Market size, estimated
$62Ka year
Peak month
February3.4× the quietest month
Top search term
pink blouses for women dressy79K searches a year

02 · Price

A sale here is worth $16.94.

Listings sell for $16.94 on average, from $6.03 to $31.56. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $16.94 that is $0 to $2K a year per listing.

Average price
$16.94inside the $15 to $100 sweet spot
Price range
$6.03–$31.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
10.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #1,496 within Blouses & Button-Down Shirts. It carries 2,793 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
2.3%
Average rank
#1,496in Blouses & Button-Down Shirts
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
2,793per listing
Listings tracked
421

04 · Newcomers

30 of last year's 167 launches cleared the first-year sales bar.

167 products launched here in the last 12 months. 30 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
167
Successful launches
30Amazon's first-year sales bar
Average brand age
35 months

Products

Top Hot Pink products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 8% of clicks. An open shelf where new products get seen.

Brands

110 falling

Sellers

119

Top-5 brand share

38%

Top 20: 69%

Top-5 click share

8%

Top 20: 20%

Open market

67%

  • Brand 116%
  • Brand 25%
  • Brand 34%
  • Brand 43%
  • Brand 53%
  • Brand 62%

Demand

Hot Pink search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr, Oct · busiest ÷ quietest = 3.4×

Search terms

Top Hot Pink search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pink blouses for women dressy79K/yr
  • pink plus size top92K/yr
  • hot pink blouses for women42K/yr
  • light pink blouse49K/yr
  • fuchsia tops for women37K/yr
  • blusa rosada para mujer40K/yr
  • blush pink tops for women23K/yr
  • fuchsia top23K/yr
  • light pink blouse for women31K/yr
  • ladies pink tops21K/yr

Reviews and returns

What reviews say buyers love and hate about Hot Pink

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Size-Overall”
30%of negative reviews mention “Size-Overall”
10.4%of orders come back
“Too short”
A buyer, on “Size-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Hot Pink questions

Answered from the same tracked data.