Horse Sweatshirt
FailDemand is soft, at -61.7% this quarter, so Horse Sweatshirt is a Fail.
- Flapen Score
- 44 / 100Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 4544
- Market size
- $30K/yr381K searches / yr
- 90-day growth
- -61.7%search demand this quarter
- Competition
- 15%top-5 click share · 71 brands · 73 sellers
Flapen Score
Horse Sweatshirt against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Horse Sweatshirt is stronger. Inside it, weaker.
Market
The Horse Sweatshirt market on Amazon at a glance
Shoppers on Amazon United States searched for Horse Sweatshirt 381K times last year and spent an estimated $30K. The top 5 brands take 33% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 0.1% of those searches ended in a purchase.
Shoppers searched for this 381K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -61.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.
- Searches, last 12 months
- 381K
- Growth, 90 days vs prior 90
- -61.7%
- Conversion, latest week
- 0.1%
- Market size, estimated
- $30Ka year
- Peak month
- December19.7× the quietest month
- Top search term
- horse sweater114K searches a year
02 · Price
A sale here is worth $52.71.
Listings sell for $52.71 on average, from $10.23 to $449.99. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $52.71 that is $0 to $5K a year per listing.
- Average price
- $52.71inside the $15 to $100 sweet spot
- Price range
- $10.23–$449.99
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 8.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
70% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 37.3% of listings are out of stock. The average listing ranks #14,169 within Sweaters. It carries 364 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 85%
- Out of stock, average day
- 37.3%
- Average rank
- #14,169in Sweaters
- Average rating
- 4.32 starsAmazon United States average 4.42 stars
- Average reviews
- 364per listing
- Listings tracked
- 142
04 · Newcomers
0 of last year's 85 launches cleared the first-year sales bar.
85 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 85
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Horse Sweatshirt products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 15% of clicks. An open shelf where new products get seen.
Brands
71 rising
Sellers
73
Top-5 brand share
33%
Top 20: 73%
Top-5 click share
15%
Top 20: 43%
Open market
62%
- Brand 19%
- Brand 27%
- Brand 37%
- Brand 46%
- Brand 55%
- Brand 65%
Demand
Horse Sweatshirt search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 19.7×
Search terms
Top Horse Sweatshirt search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- horse sweater114K/yr
- horse sweatshirt39K/yr
- horse sweaters for women89K/yr
- horse cardigan24K/yr
- horse sweatshirts for women23K/yr
- horse sweaters12K/yr
- horse cardigan for women22K/yr
- womens horse sweater17K/yr
- horseshoe sweater8K/yr
- horse sweatshirts7K/yr
Reviews and returns
What reviews say buyers love and hate about Horse Sweatshirt
We read the reviews and the return reasons for every product selling here.
“Runs a little small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Horse Sweatshirt questions
Answered from the same tracked data.









