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Horse Sweatshirt

Fail

Demand is soft, at -61.7% this quarter, so Horse Sweatshirt is a Fail.

Flapen Score
44
44 / 100
Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 45
Market size
$30K/yr381K searches / yr
90-day growth
-61.7%search demand this quarter
Competition
15%top-5 click share · 71 brands · 73 sellers

Flapen Score

Horse Sweatshirt against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Horse Sweatshirt is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Horse Sweatshirt market on Amazon at a glance

Shoppers on Amazon United States searched for Horse Sweatshirt 381K times last year and spent an estimated $30K. The top 5 brands take 33% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 381K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -61.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.

Searches, last 12 months
381K
Growth, 90 days vs prior 90
-61.7%
Conversion, latest week
0.1%
Market size, estimated
$30Ka year
Peak month
December19.7× the quietest month
Top search term
horse sweater114K searches a year

02 · Price

A sale here is worth $52.71.

Listings sell for $52.71 on average, from $10.23 to $449.99. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $52.71 that is $0 to $5K a year per listing.

Average price
$52.71inside the $15 to $100 sweet spot
Price range
$10.23–$449.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
8.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 37.3% of listings are out of stock. The average listing ranks #14,169 within Sweaters. It carries 364 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
85%
Out of stock, average day
37.3%
Average rank
#14,169in Sweaters
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
364per listing
Listings tracked
142

04 · Newcomers

0 of last year's 85 launches cleared the first-year sales bar.

85 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
85
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Horse Sweatshirt products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 15% of clicks, no more. An open shelf where new products get seen.

$0$302$603$905$1K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

Brands

71 rising

Sellers

73

Est. top-5 brand share

33%

Top 20: 73%

Est. top-5 click share

15%

Top 20: 43%

Open market

62%

  • WDIRARA9%
  • SHENHE7%
  • SOLY HUX7%
  • SHBECYDE6%
  • Ardrem5%
  • Foenlintenso5%

Demand

Horse Sweatshirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 19.7×

Search terms

Top Horse Sweatshirt search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • horse sweater114K/yr
  • horse sweatshirt39K/yr
  • horse sweaters for women89K/yr
  • horse cardigan24K/yr
  • horse sweatshirts for women23K/yr
  • horse sweaters12K/yr
  • horse cardigan for women22K/yr
  • womens horse sweater17K/yr
  • horseshoe sweater8K/yr
  • horse sweatshirts7K/yr

Reviews and returns

What reviews say buyers love and hate about Horse Sweatshirt

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Size-Overall”
21%of negative reviews mention “Size-Overall”
8.2%of orders come back
“Runs a little small”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Horse Sweatshirt questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data