Horse Necklace

Shoppers searched for this 317K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $105K a year.

Searches, last 12 months

317K

Growth, 90 days vs prior 90

-13.5%

Conversion, latest week

1.5%

Market size, estimated

$105Ka year

Peak month

December4.2× the quietest month

Top search term

horse necklace100K searches a year

Listings sell for $22.01 on average, from $6.01 to $88.74. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $22.01 that is $0 to $2K a year per listing.

Average price

$22.01inside the $15 to $100 sweet spot

Price range

$6.01–$88.74

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.5%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #9,303 within Jewelry. It carries 715 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

98%

Out of stock, average day

5.5%

Average rank

#9,303in Jewelry

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

715per listing

Listings tracked

66

24 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

24

Successful launches

4Amazon's first-year sales bar

Average brand age

36 months