- Flapen Score
- 40 / 100Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 4540
- Market size
- $124K/yr183K searches / yr
- 90-day growth
- +4.3%search demand this quarter
- Competition
- 80%top-5 click share · 8 brands · 23 sellers
Flapen Score
Horse Mask against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Horse Mask is stronger. Inside it, weaker.
Market
The Horse Mask market on Amazon at a glance
Shoppers on Amazon United States searched for Horse Mask 183K times last year and spent an estimated $124K. The top 5 brands take 92% of clicks. Demand peaks in Oct–Nov. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 4.5% of those searches ended in a purchase.
Shoppers searched for this 183K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $124K a year.
- Searches, last 12 months
- 183K
- Growth, 90 days vs prior 90
- +4.3%
- Conversion, latest week
- 4.5%
- Market size, estimated
- $124Ka year
- Peak month
- October4.3× the quietest month
- Top search term
- horse mask92K searches a year
02 · Price
A sale here is worth $15.09.
Listings sell for $15.09 on average, from $10.58 to $31.32. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At $15.09 that is $15K to $19K a year per listing.
- Average price
- $15.09inside the $15 to $100 sweet spot
- Price range
- $10.58–$31.32
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $15K–$19K
- Returns
- 7.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #367 within Masks. It carries 836 reviews at 4.20 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #367in Masks
- Average rating
- 4.20 starsAmazon United States average 4.42 stars
- Average reviews
- 836per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Horse Mask products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
23
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
5%
- Brand 143%
- Brand 222%
- Brand 317%
- Brand 46%
- Brand 54%
- Brand 64%
- Open — no brand owns it (2 brands, 5%)
Demand
Horse Mask search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 4.3×
Search terms
Top Horse Mask search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- horse mask92K/yr
- horse head37K/yr
- horse head mask30K/yr
- horse masks for adults12K/yr
- horsehead3K/yr
- horse head costume6K/yr
- mascara de caballo4K/yr
Reviews and returns
What reviews say buyers love and hate about Horse Mask
We read the reviews and the return reasons for every product selling here.
“The smell inside the mask was so bad”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Horse Mask questions
Answered from the same tracked data.