- Flapen Score
- 40 / 100Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 4540
- Market size
- $124K/yr183K searches / yr
- 90-day growth
- +4.3%search demand this quarter
- Competition
- 80%top-5 click share · 8 brands · 23 sellers
Flapen Score
Horse Mask against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Horse Mask is stronger. Inside it, weaker.
Market
The Horse Mask market on Amazon at a glance
Shoppers on Amazon United States searched for Horse Mask 183K times last year and spent an estimated $124K. The top 5 brands take 92% of clicks. Demand peaks in Oct–Nov. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 4.5% of those searches ended in a purchase.
Shoppers searched for this 183K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $124K a year.
- Searches, last 12 months
- 183K
- Growth, 90 days vs prior 90
- +4.3%
- Conversion, latest week
- 4.5%
- Market size, estimated
- $124Ka year
- Peak month
- October4.3× the quietest month
- Top search term
- horse mask92K searches a year
02 · Price
A sale here is worth $15.09.
Listings sell for $15.09 on average, from $10.58 to $31.32. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At $15.09 that is $15K to $19K a year per listing.
- Average price
- $15.09inside the $15 to $100 sweet spot
- Price range
- $10.58–$31.32
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $15K–$19K
- Returns
- 7.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #367 within Masks. It carries 836 reviews at 4.20 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #367in Masks
- Average rating
- 4.20 starsAmazon United States average 4.42 stars
- Average reviews
- 836per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Horse Mask products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
CreepyParty Horse Head Mask for Adults Natural Latex Horse Costume Mask for Halloween Parties and Cosplay Brown
- Price
- $13.85
- Rating
- 4.2/5
- Reviews
- 3,254
- Age
- 11y ago

MOLEZU Horse Head Mask for Adult Brown Horse Head Latex Animal Mask Novelty Halloween Costume for Masquerade Party.
- Price
- $13.84
- Rating
- 4.2/5
- Reviews
- 1,546
- Age
- 8y ago

Monstleo Halloween Mask Horse Head Mask Deluxe Novelty Halloween Costume Party Latex Animal Head Mask for Adults Men Masquerade
- Price
- $12.24
- Rating
- 4.2/5
- Reviews
- 1,054
- Age
- 1y ago

CreepyParty Horse Head Mask for Adults Natural Latex Horse Costume Mask for Halloween Parties and Cosplay Black
- Price
- $13.06
- Rating
- 4.4/5
- Reviews
- 832
- Age
- 10y ago

REYINL Kingmys KINGMYS Latex Horse Head Mask (Brown Horse Mask)
- Price
- $13.36
- Rating
- 4.2/5
- Reviews
- 480
- Age
- 10y ago
Trending
estimated 90-day click momentum
MOLEZU Black Horse Head Mask for Adult Rubber Latex Animal Mask for Halloween Costume Party Masquerade.
- Price
- $16.09
- Rating
- 4.0/5
- Reviews
- 229
- Age
- 8y ago

MIYAYA Halloween Horse Head Mask
- Price
- $14.42
- Rating
- 4.2/5
- Reviews
- 412
- Age
- 11y ago

Monstleo Halloween Mask Horse Head Mask Deluxe Novelty Halloween Costume Party Latex Animal Head Mask for Adults Men Masquerade
- Price
- $12.24
- Rating
- 4.2/5
- Reviews
- 1,054
- Age
- 1y ago

MOLEZU White Horse Head Mask for Adult Rubber Latex Animal Mask for Halloween Costume Party Masquerade.
- Price
- $13.32
- Rating
- 3.9/5
- Reviews
- 109
- Age
- 7y ago

CreepyParty Horse Head Mask for Adults Natural Latex Horse Costume Mask for Halloween Parties and Cosplay Black
- Price
- $13.06
- Rating
- 4.4/5
- Reviews
- 832
- Age
- 10y ago
Newest
by launch date
Monstleo Halloween Mask Horse Head Mask Deluxe Novelty Halloween Costume Party Latex Animal Head Mask for Adults Men Masquerade
- Price
- $12.24
- Rating
- 4.2/5
- Reviews
- 1,054
- Age
- 1y ago

AQKILO White Horse Mask for Adults Natural Latex Animal Full Head Mask for Halloween Cosplay and Costume Parties
- Price
- $10.58
- Rating
- 4.4/5
- Reviews
- 40
- Age
- 2y ago

MOLEZU White Horse Head Mask for Adult Rubber Latex Animal Mask for Halloween Costume Party Masquerade.
- Price
- $13.32
- Rating
- 3.9/5
- Reviews
- 109
- Age
- 7y ago

MOLEZU Horse Head Mask for Adult Brown Horse Head Latex Animal Mask Novelty Halloween Costume for Masquerade Party.
- Price
- $13.84
- Rating
- 4.2/5
- Reviews
- 1,546
- Age
- 8y ago

MOLEZU Black Horse Head Mask for Adult Rubber Latex Animal Mask for Halloween Costume Party Masquerade.
- Price
- $16.09
- Rating
- 4.0/5
- Reviews
- 229
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
23
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
80%
Top 20: 100%
Open market
5%
- CreepyParty43%
- MOLEZU22%
- Monstleo17%
- REYINL6%
- m miyaya4%
- AQKILO4%
- Open — no brand owns it (2 brands, 5%)
Demand
Horse Mask search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 4.3×
Search terms
Top Horse Mask search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- horse mask92K/yr
- horse head37K/yr
- horse head mask30K/yr
- horse masks for adults12K/yr
- horsehead3K/yr
- horse head costume6K/yr
- mascara de caballo4K/yr
Reviews and returns
What reviews say buyers love and hate about Horse Mask
We read the reviews and the return reasons for every product selling here.
“The smell inside the mask was so bad”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Horse Mask questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









