Horse Keychain

Shoppers searched for this 224K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -31.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.

Searches, last 12 months

224K

Growth, 90 days vs prior 90

-31.4%

Conversion, latest week

1.6%

Market size, estimated

$32Ka year

Top search term

horse keychain85K searches a year

Listings sell for $8.84 on average, from $3.84 to $23.53. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $8.84 that is $0 to $884 a year per listing.

Average price

$8.84under the $15 to $100 sweet spot

Price range

$3.84–$23.53

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$884

Returns

3.2%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 14.0% of listings are out of stock. The average listing ranks #16,233 within Keyrings, Keychains & Charms. It carries 222 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

90%

Out of stock, average day

14.0%

Average rank

#16,233in Keyrings, Keychains & Charms

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

222per listing

Listings tracked

41

22 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

22

Successful launches

1Amazon's first-year sales bar

Average brand age

28 months