Horse Gifts for Women

Shoppers searched for this 486K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +26.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.

Searches, last 12 months

486K

Growth, 90 days vs prior 90

+26.7%

Conversion, latest week

0.4%

Market size, estimated

$65Ka year

Peak month

December4.9× the quietest month

Top search term

equestrian134K searches a year

Listings sell for $30.17 on average, from $7.01 to $96.43. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $30.17 that is $0 to $3K a year per listing.

Average price

$30.17inside the $15 to $100 sweet spot

Price range

$7.01–$96.43

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

6.1%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #257 within Equestrian Sports. It carries 310 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

98%

Out of stock, average day

3.0%

Average rank

#257in Equestrian Sports

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

310per listing

Listings tracked

110

30 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

30

Successful launches

3Amazon's first-year sales bar

Average brand age

41 months