Horse Costume Kids
FailAn estimated 9.3% of orders come back, so Horse Costume Kids is a Fail.
- Flapen Score
- 35 / 100Ranks 14,546 of 16,930 Clothing, Shoes & Jewelry niches · −10 vs the category median of 4535
- Market size
- $42K/yr105K searches / yr
- 90-day growth
- -28.0%search demand this quarter
- Competition
- 60%top-5 click share · 15 brands · 24 sellers
Flapen Score
Horse Costume Kids against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Horse Costume Kids is stronger. Inside it, weaker.
Market
The Horse Costume Kids market on Amazon at a glance
Shoppers on Amazon United States searched for Horse Costume Kids 105K times last year and spent an estimated $42K. The top 5 brands take 74% of clicks. Demand peaks in Sep–Oct. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -28.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.
- Searches, last 12 months
- 105K
- Growth, 90 days vs prior 90
- -28.0%
- Conversion, latest week
- 1.6%
- Market size, estimated
- $42Ka year
- Peak month
- October27.5× the quietest month
- Top search term
- horse costume kids37K searches a year
02 · Price
A sale here is worth $24.73.
Listings sell for $24.73 on average, from $11.17 to $42.63. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $24.73 that is $0 to $2K a year per listing.
- Average price
- $24.73inside the $15 to $100 sweet spot
- Price range
- $11.17–$42.63
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 9.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
83% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #5,808 within Boys. It carries 341 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 96%
- Out of stock, average day
- 12.1%
- Average rank
- #5,808in Boys
- Average rating
- 4.48 starsAmazon United States average 4.42 stars
- Average reviews
- 341per listing
- Listings tracked
- 23
04 · Newcomers
0 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Horse Costume Kids products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
24
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
60%
Top 20: 97%
Open market
22%
- Brand 136%
- Brand 221%
- Brand 37%
- Brand 46%
- Brand 55%
- Brand 64%
Demand
Horse Costume Kids search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct · busiest ÷ quietest = 27.5×
Search terms
Top Horse Costume Kids search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- horse costume kids37K/yr
- kids horse costume12K/yr
- horse costume for kids6K/yr
- toddler horse costume19K/yr
- horse onesie kids4K/yr
- inflatable horse costume kids8K/yr
- horse costume toddler12K/yr
- horse toddler costume4K/yr
- blow up horse costume kids4K/yr
Reviews and returns
What reviews say buyers love and hate about Horse Costume Kids
We read the reviews and the return reasons for every product selling here.
“Runs small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Horse Costume Kids questions
Answered from the same tracked data.









