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Horse Costume Kids

Fail

An estimated 9.3% of orders come back, so Horse Costume Kids is a Fail.

Flapen Score
35
35 / 100
Ranks 14,546 of 16,930 Clothing, Shoes & Jewelry niches · −10 vs the category median of 45
Market size
$42K/yr105K searches / yr
90-day growth
-28.0%search demand this quarter
Competition
60%top-5 click share · 15 brands · 24 sellers

Flapen Score

Horse Costume Kids against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Horse Costume Kids is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Horse Costume Kids market on Amazon at a glance

Shoppers on Amazon United States searched for Horse Costume Kids 105K times last year and spent an estimated $42K. The top 5 brands take 74% of clicks. Demand peaks in Sep–Oct. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -28.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.

Searches, last 12 months
105K
Growth, 90 days vs prior 90
-28.0%
Conversion, latest week
1.6%
Market size, estimated
$42Ka year
Peak month
October27.5× the quietest month
Top search term
horse costume kids37K searches a year

02 · Price

A sale here is worth $24.73.

Listings sell for $24.73 on average, from $11.17 to $42.63. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $24.73 that is $0 to $2K a year per listing.

Average price
$24.73inside the $15 to $100 sweet spot
Price range
$11.17–$42.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
9.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #5,808 within Boys. It carries 341 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
96%
Out of stock, average day
12.1%
Average rank
#5,808in Boys
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
341per listing
Listings tracked
23

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Horse Costume Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

24

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

60%

Top 20: 97%

Open market

22%

  • Brand 136%
  • Brand 221%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Horse Costume Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 27.5×

Search terms

Top Horse Costume Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • horse costume kids37K/yr
  • kids horse costume12K/yr
  • horse costume for kids6K/yr
  • toddler horse costume19K/yr
  • horse onesie kids4K/yr
  • inflatable horse costume kids8K/yr
  • horse costume toddler12K/yr
  • horse toddler costume4K/yr
  • blow up horse costume kids4K/yr

Reviews and returns

What reviews say buyers love and hate about Horse Costume Kids

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Size-Overall”
52%of negative reviews mention “Size-Overall”
9.3%of orders come back
“Runs small”
A buyer, on “Size-Overall”52% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Horse Costume Kids questions

Answered from the same tracked data.