Horse Costume

Shoppers searched for this 226K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +25.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $101K a year.

Searches, last 12 months

226K

Growth, 90 days vs prior 90

+25.5%

Conversion, latest week

1.4%

Market size, estimated

$101Ka year

Peak month

October13.8× the quietest month

Top search term

horse costume133K searches a year

Listings sell for $31.13 on average, from $11.13 to $58.25. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $31.13 that is $0 to $3K a year per listing.

Average price

$31.13inside the $15 to $100 sweet spot

Price range

$11.13–$58.25

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

9.1%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 14.6% of listings are out of stock. The average listing ranks #16,510 within Sleep & Lounge. It carries 320 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

95%

Out of stock, average day

14.6%

Average rank

#16,510in Sleep & Lounge

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

320per listing

Listings tracked

22

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

36 months