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Horror Costumes for Women

Fail

An estimated 14.1% of orders come back, so Horror Costumes for Women is a Fail.

Flapen Score
39
39 / 100
Ranks 12,642 of 16,930 Clothing, Shoes & Jewelry niches · −6 vs the category median of 45
Market size
$32K/yr115K searches / yr
90-day growth
-44.4%search demand this quarter
Competition
35%top-5 click share · 13 brands · 26 sellers

Flapen Score

Horror Costumes for Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Horror Costumes for Women is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Horror Costumes for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Horror Costumes for Women 115K times last year and spent an estimated $32K. The top 5 brands take 87% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -44.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.

Searches, last 12 months
115K
Growth, 90 days vs prior 90
-44.4%
Conversion, latest week
0.9%
Market size, estimated
$32Ka year
Top search term
jason voorhees jersey19K searches a year

02 · Price

A sale here is worth $31.33.

Listings sell for $31.33 on average, from $9.03 to $48.38. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $31.33 that is $0 to $3K a year per listing.

Average price
$31.33inside the $15 to $100 sweet spot
Price range
$9.03–$48.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
14.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 18.7% of listings are out of stock. The average listing ranks #35,243 within Ice Hockey. It carries 98 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
96%
Out of stock, average day
18.7%
Average rank
#35,243in Ice Hockey
Average rating
4.26 starsAmazon United States average 4.42 stars
Average reviews
98per listing
Listings tracked
46

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Horror Costumes for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

13 falling

Sellers

26

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

35%

Top 20: 72%

Open market

9%

  • Brand 135%
  • Brand 217%
  • Brand 315%
  • Brand 411%
  • Brand 59%
  • Brand 64%
  • Open — no brand owns it (7 brands, 9%)

Demand

Horror Costumes for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Holiday '25Spike '26DecJanFebMarAprMayJunJul

Peak months: Feb, Mar · busiest ÷ quietest = 3.5× · 8 of 12 months tracked

Search terms

Top Horror Costumes for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jason voorhees jersey19K/yr
  • friday the 13th jersey7K/yr
  • jason jersey9K/yr
  • jason hockey jersey8K/yr
  • jason voorhees hockey jersey5K/yr
  • jason costume women25K/yr
  • jason voorhees costume women17K/yr
  • womens jason costume6K/yr
  • jason womens costume5K/yr
  • jason halloween costume women3K/yr

Reviews and returns

What reviews say buyers love and hate about Horror Costumes for Women

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Quality-Overall”
83%of negative reviews mention “Size-Overall”
14.1%of orders come back
“Giving 4 stars because its just. a bit too loose”
A buyer, on “Size-Overall”83% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Horror Costumes for Women questions

Answered from the same tracked data.