Hooey Wallets for Men

Shoppers searched for this 162K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $69K a year.

Searches, last 12 months

162K

Growth, 90 days vs prior 90

-15.4%

Conversion, latest week

1.1%

Market size, estimated

$69Ka year

Peak month

December2.9× the quietest month

Top search term

hooey wallet35K searches a year

Listings sell for $38.94 on average, from $9.73 to $84.85. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $38.94 that is $0 to $4K a year per listing.

Average price

$38.94inside the $15 to $100 sweet spot

Price range

$9.73–$84.85

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

4.3%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #1,552 within Wallets, Card Cases & Money Organizers. It carries 1,596 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

95%

Out of stock, average day

3.6%

Average rank

#1,552in Wallets, Card Cases & Money Organizers

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

1,596per listing

Listings tracked

91

14 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

14

Successful launches

9Amazon's first-year sales bar

Average brand age

51 months