Is hoodies for women profitable to sell on Amazon United States?

The niche generates $822K/yr across 142 tracked products. 2 of 22 products launched in the last 360 days are still selling. 90-day search growth is -54.2%. Flapen's verdict: Skip it (49/100).

How competitive is the hoodies for women niche?

51 brands and 130 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 62% of demand.

What do buyers complain about in hoodies for women?

Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 8.6% — above our launch gate.

When does demand for hoodies for women peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 7.3× the quietest.

What does it cost to enter the hoodies for women niche?

Listings span $6.97–$54.16; the average listing price is $23.16 (sweet spot $15–$100). The average incumbent carries 12,097 reviews — the moat a new listing must climb.

Hoodies for Women

Skip it

Soft demand (-54.2% this quarter) — this niche doesn't clear our bar today.

Competition

Incredible19%

top-5 click share — an open shelf

Avg price

Incredible$23.16

avg listing price — sweet spot $15–$100

Price range

Great$6.97–$54.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$822K

$822K/yr · 17.7M searches

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Bad12,096.65

avg incumbent reviews — the moat a new listing must climb

Returns

Bad8.6%

return rate — above 5% kills the launch gate

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Growth

Bad-54.2%

90-day search growth — must beat 0% to launch

Signals High Returns

Is hoodies for women profitable on Amazon?

According to Flapen's Amazon United States niche tracking, hoodies for women is a $822K/yr Amazon United States market (17.7M searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 49/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

hoodies for women market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 50K–60K; avg 250–500/product
Revenue / yr: $1.2M–$1.4M; units × avg price
Conversion rate: 0.2%
Avg BSR: #734
Page quality: 0%
Prime: 99%
Sponsored: 99%
Out of stock: 2.5%
Avg brand age: 37 months
Avg seller age: 133 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.

Brands

51 falling

Sellers

130

Top-5 brand share

62%

Top 20: 87%

Top-5 click share

19%

Top 20: 44%

Open market

35%

Amazon Essentials31%
Trendy Queen13%
Hanes10%
PRETTYGARDEN6%
AUTOMET3%
RUMIA3%

hoodies for women demand & seasonality

Weekly Amazon search volume, last 104 weeks — -54.2% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.3×

Open Trend

Top hoodies for women search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

hoodies for women4.2M/yr -54.5%0.1% conv.
sweatshirt for women3.6M/yr -62.5%0.1% conv.
zip up hoodie1.1M/yr -22.6%0.2% conv.
womens hoodies1.8M/yr -65.0%0.1% conv.
sweatshirts996K/yr -54.7%0.0% conv.
womens hoodie819K/yr -52.3%0.2% conv.
cute hoodies590K/yr -47.5%0.0% conv.
hoodies for teen girls813K/yr -51.0%0.0% conv.
graphic hoodies764K/yr -56.1%0.0% conv.
hoodie women462K/yr -43.4%0.1% conv.

All search terms

Top hoodies for women products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

PRETTYGARDEN Womens 2026 Spring Zip Up Y2K Hoodies Casual Long Sleeve Sweatshirts Fall Winter Track Jackets with Pockets (Grey Medium)

PRETTYGARDEN$29.624.5★2,904 rev

Trendy Queen Womens Oversized Hoodies Fleece Sweatshirts Sweaters Spring Outfits Pullover Fall Winter Clothes Grey M

Trendy Queen$25.954.5★10,575 rev

Amazon Essentials Womens Oversized-Fit Fleece Hoodie Light Grey Heather XX-Large

Amazon Essentials$29.454.8★90 rev

Amazon Essentials Womens Midweight Fleece Full-Zip Hoodie with Drawstring (Available in Plus Size) Green Large

Amazon Essentials$14.224.4★12,992 rev

Amazon Essentials Womens Fleece Crewneck Long Sleeve Pullover Sweatshirt (Available in Plus Size) Blue Medium

Amazon Essentials$13.354.3★19,820 rev

Newest

by launch date

Amazon Essentials Womens Oversized-Fit Fleece Hoodie Light Grey Heather XX-Large

Amazon Essentials$29.4590 rev

2mo ago

Amazon Essentials Womens Oversized-Fit Fleece Hoodie Black Large

Amazon Essentials$25.0090 rev

2mo ago

RUMIA Sweatshirt for Women Crewneck Sweaters Pullover Tops 2025 Fashion Outfits Tops for Women Winter Clothing Fall Clothes Blue Large

RUMIA$12.803,222 rev

10mo ago

WYNNQUE Womens Comfort Hoodies Travel Grey Oversized Sweatshirts Fall Fashion Outfits 2026 Casual Sweaters Tops Fleece Plus Size Workout Soft Comfy Winter Trendy Clothes Grey M

WYNNQUE$18.09952 rev

1y ago

Hatant Oversized Hoodie Sweatshirts for Women Couples Heavyweight Hoodies Pullover Vintage Acid Wash Sweaters Hoodies with Pocket Womens Fashion Hoodies Sweatshirts 2026 Blue-S

Hatant$37.85301 rev

1y ago

What reviews say buyers love and hate about hoodies for women

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall16%

“Fit is accurate”

Comfort-Overall12%

“Comfy and warm”

Soft Feel11%

“Comfy and soft”

Quality-Overall11%

“Great quality, fits true to size”

Color6%

“Vibrant color”

Warmth6%

“keeps me pretty warm”

Weight Light4%

“Perfect Lightweight Zip-up”

Material Quality4%

“thick material”

Value For Money4%

“Excellent value”

Thickness2%

“Great thick quality”

What buyers complain about

Size-Overall21%

“Does not fit well”

Thickness6%

“very thick”

Quality-Overall5%

“Poor quality”

Material Quality5%

“Cheap Material”

Color3%

“The color is very light”

Advertised Vs Actual Product2%

“Not as shown”

Shrinkage Resistance2%

“Shrinks a LOT”

Thin2%

“Super thin”

Arm Fit2%

“Arms run small”

Pockets/Compartments2%

“bulky and lack pockets”

Top return reasons

Size-Overall53%

Material Quality6%

Thin6%

Color5%

Sleeve Fit4%

Length4%

Waist Fit3%

Chest Fit3%