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Hoodies for Women

Fail

Demand is soft, at -54.2% this quarter, so Hoodies for Women is a Fail.

Flapen Score
49
49 / 100
Top 33% of 16,930 Clothing, Shoes & Jewelry niches · +4 vs the category median of 45
Market size
$822K/yr17.7M searches / yr
90-day growth
-54.2%search demand this quarter
Competition
19%top-5 click share · 51 brands · 130 sellers

Flapen Score

Hoodies for Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Hoodies for Women is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hoodies for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Hoodies for Women 17.7M times last year and spent an estimated $822K. The top 5 brands take 62% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 17.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -54.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $822K a year.

Searches, last 12 months
17.7M
Growth, 90 days vs prior 90
-54.2%
Conversion, latest week
0.2%
Market size, estimated
$822Ka year
Peak month
December7.3× the quietest month
Top search term
hoodies for women4.2M searches a year

02 · Price

A sale here is worth $23.16.

Listings sell for $23.16 on average, from $6.97 to $54.16. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 250 to 500 of them. At $23.16 that is $6K to $12K a year per listing.

Average price
$23.16inside the $15 to $100 sweet spot
Price range
$6.97–$54.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
250–500
Revenue per listing a year
$6K–$12K
Returns
8.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

99% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #734 within Fashion Hoodies & Sweatshirts. It carries 12,097 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
99%
Prime listings
99%
Out of stock, average day
2.5%
Average rank
#734in Fashion Hoodies & Sweatshirts
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
12,097per listing
Listings tracked
142

04 · Newcomers

2 of last year's 22 launches cleared the first-year sales bar.

22 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
22
Successful launches
2Amazon's first-year sales bar
Average brand age
37 months

Products

Top Hoodies for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

Brands

51 falling

Sellers

130

Top-5 brand share

62%

Top 20: 87%

Top-5 click share

19%

Top 20: 44%

Open market

35%

  • Brand 131%
  • Brand 213%
  • Brand 310%
  • Brand 46%
  • Brand 53%
  • Brand 63%

Demand

Hoodies for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900K700KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.3×

Search terms

Top Hoodies for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hoodies for women4.2M/yr
  • sweatshirt for women3.6M/yr
  • zip up hoodie1.1M/yr
  • womens hoodies1.8M/yr
  • sweatshirts996K/yr
  • womens hoodie819K/yr
  • cute hoodies590K/yr
  • hoodies for teen girls813K/yr
  • graphic hoodies764K/yr
  • hoodie women462K/yr

Reviews and returns

What reviews say buyers love and hate about Hoodies for Women

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Size-Overall”
21%of negative reviews mention “Size-Overall”
8.6%of orders come back
“Does not fit well”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Hoodies for Women questions

Answered from the same tracked data.