Is hoodies for men profitable to sell on Amazon United States?

The niche generates $3.3M/yr across 158 tracked products. 4 of 17 products launched in the last 360 days are still selling. 90-day search growth is -53.0%. Flapen's verdict: Worth a look (52/100).

How competitive is the hoodies for men niche?

46 brands and 179 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 66% of demand.

What do buyers complain about in hoodies for men?

Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 5.8% — above our launch gate.

When does demand for hoodies for men peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 8.4× the quietest.

What does it cost to enter the hoodies for men niche?

Listings span $8.57–$97.61; the average listing price is $24.09 (sweet spot $15–$100). The average incumbent carries 28,897 reviews — the moat a new listing must climb.

Hoodies for Men

Worth a look

Shows a $3.3M/yr market, but soft demand (-53.0% this quarter) keeps it on the watch list.

Market size

Incredible$3.3M

$3.3M/yr · 49.0M searches

Competition

Incredible16%

top-5 click share — an open shelf

Avg price

Incredible$24.09

avg listing price — sweet spot $15–$100

Price range

Great$8.57–$97.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Bad5.8%

return rate — above 5% kills the launch gate

Review moat

Bad28,896.77

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Growth

Bad-53.0%

90-day search growth — must beat 0% to launch

Signals High Returns

Is hoodies for men profitable on Amazon?

According to Flapen's Amazon United States niche tracking, hoodies for men is a $3.3M/yr Amazon United States market (49.0M searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

hoodies for men market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 200K–250K; avg 750–1,000/product
Revenue / yr: $4.8M–$6.0M; units × avg price
Conversion rate: 0.3%
Avg BSR: #190
Page quality: 0%
Prime: 100%
Sponsored: 97%
Out of stock: 1.9%
Avg brand age: 41 months
Avg seller age: 134 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.

Brands

46 rising

Sellers

179

Top-5 brand share

66%

Top 20: 89%

Top-5 click share

16%

Top 20: 38%

Open market

31%

Amazon Essentials31%
Hanes19%
Trendy Queen8%
PRETTYGARDEN4%
Fruit of the Loom3%
Nike3%

hoodies for men demand & seasonality

Weekly Amazon search volume, last 104 weeks — -53.0% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 8.4×

Open Trend

Top hoodies for men search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

hoodie4.8M/yr -42.1%0.1% conv.
hoodies for men5.3M/yr -56.8%0.2% conv.
hoodies4.5M/yr -50.1%0.1% conv.
hoodies for women4.2M/yr -54.5%0.1% conv.
sweatshirt for women3.6M/yr -62.5%0.1% conv.
jacket2.0M/yr -39.2%0.0% conv.
womens sweatshirt3.8M/yr -67.4%0.1% conv.
zip up hoodie women1.4M/yr -23.8%0.2% conv.
sweatshirt2.2M/yr -48.6%0.1% conv.
zip up hoodie1.1M/yr -22.6%0.2% conv.

All search terms

Top hoodies for men products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Essentials Mens Pullover Sweatshirt Hoodie Big & Tall Options Available White Large

Amazon Essentials$14.214.6★52,444 rev

PRETTYGARDEN Womens 2026 Spring Zip Up Y2K Hoodies Casual Long Sleeve Sweatshirts Fall Winter Track Jackets with Pockets (Grey Medium)

PRETTYGARDEN$29.624.5★2,904 rev

Trendy Queen Womens Oversized Hoodies Fleece Sweatshirts Sweaters Spring Outfits Pullover Fall Winter Clothes Grey M

Trendy Queen$25.954.5★10,575 rev

Hanes Mens Pullover EcoSmart Hooded Sweatshirt Black X-Large

Hanes$15.634.5★170,395 rev

Hanes mens Full-zip Eco-smart Hoodie athletic sweatshirts Black Large US

Hanes$12.604.6★88,186 rev

Newest

by launch date

Amazon Essentials Womens Oversized-Fit Fleece Hoodie Black Large

Amazon Essentials$25.0090 rev

2mo ago

Amazon Essentials Womens Oversized-Fit Fleece Hoodie Light Grey Heather XX-Large

Amazon Essentials$29.4590 rev

2mo ago

RUMIA Sweatshirt for Women Crewneck Sweaters Pullover Tops 2025 Fashion Outfits Tops for Women Winter Clothing Fall Clothes Blue Large

RUMIA$12.803,222 rev

10mo ago

Amazon Essentials Unisex Toddlers Oversized Drop Shoulder Hoodie Black 4T

Amazon Essentials$13.83372 rev

1y ago

Hatant Oversized Hoodie Sweatshirts for Women Couples Heavyweight Hoodies Pullover Vintage Acid Wash Sweaters Hoodies with Pocket Womens Fashion Hoodies Sweatshirts 2026 Blue-S

Hatant$37.85301 rev

1y ago

What reviews say buyers love and hate about hoodies for men

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall17%

“Fits as expected”

Quality-Overall12%

“I also appreciate the build quality”

Comfort-Overall12%

“Comfy and warm”

Soft Feel9%

“Soft and reliable”

Value For Money7%

“Excellent value”

Warmth6%

“nice warm jacket”

Color5%

“Vibrant color”

Weight Light4%

“Lightweight comfort”

Material Quality4%

“Good material”

Advertised Vs Actual Product2%

“Exactly like the picture”

What buyers complain about

Size-Overall23%

“Short in length”

Thickness6%

“Will say only downside is with the thick material”

Quality-Overall6%

“Poor quality”

Material Quality4%

“Cheap Material”

Pockets/Compartments3%

“Small pockets”

Thin3%

“Super thin”

Shrinkage Resistance2%

“Shrinks a LOT”

Sleeve Fit2%

“Sleeve lengths run short”

Color2%

“some of the color came off”

Arm Fit2%

“Arms run small”

Top return reasons

Size-Overall55%

Material Quality6%

Thin5%

Color4%

Sleeve Fit4%

Length3%

Chest Fit3%

Waist Fit3%