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Hoodies for Men

Maybe

Shoppers spend an estimated $3.3M a year here. But demand is soft, at -53.0% this quarter, so Hoodies for Men is a Maybe.

Flapen Score
52
52 / 100
Top 22% of 16,930 Clothing, Shoes & Jewelry niches · +7 vs the category median of 45
Market size
$3.3M/yr49.0M searches / yr
90-day growth
-53.0%search demand this quarter
Competition
16%top-5 click share · 46 brands · 179 sellers

Flapen Score

Hoodies for Men against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Hoodies for Men is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hoodies for Men market on Amazon at a glance

Shoppers on Amazon United States searched for Hoodies for Men 49.0M times last year and spent an estimated $3.3M. The top 5 brands take 66% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 49.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -53.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.3M a year.

Searches, last 12 months
49.0M
Growth, 90 days vs prior 90
-53.0%
Conversion, latest week
0.3%
Market size, estimated
$3.3Ma year
Peak month
December8.4× the quietest month
Top search term
hoodie4.8M searches a year

02 · Price

A sale here is worth $24.09.

Listings sell for $24.09 on average, from $8.57 to $97.61. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 750 to 1,000 of them. At $24.09 that is $18K to $24K a year per listing.

Average price
$24.09inside the $15 to $100 sweet spot
Price range
$8.57–$97.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
200K–250K
Units per listing a year
750–1,000
Revenue per listing a year
$18K–$24K
Returns
5.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #190 within Fashion Hoodies & Sweatshirts. It carries 28,897 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
1.9%
Average rank
#190in Fashion Hoodies & Sweatshirts
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
28,897per listing
Listings tracked
158

04 · Newcomers

4 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
17
Successful launches
4Amazon's first-year sales bar
Average brand age
41 months

Products

Top Hoodies for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 16% of clicks. An open shelf where new products get seen.

Brands

46 rising

Sellers

179

Top-5 brand share

66%

Top 20: 89%

Top-5 click share

16%

Top 20: 38%

Open market

31%

  • Brand 131%
  • Brand 219%
  • Brand 38%
  • Brand 44%
  • Brand 53%
  • Brand 63%

Demand

Hoodies for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2.5M1.5MPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 8.4×

Search terms

Top Hoodies for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hoodie4.8M/yr
  • hoodies for men5.3M/yr
  • hoodies4.5M/yr
  • hoodies for women4.2M/yr
  • sweatshirt for women3.6M/yr
  • jacket2.0M/yr
  • womens sweatshirt3.8M/yr
  • zip up hoodie women1.4M/yr
  • sweatshirt2.2M/yr
  • zip up hoodie1.1M/yr

Reviews and returns

What reviews say buyers love and hate about Hoodies for Men

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Size-Overall”
23%of negative reviews mention “Size-Overall”
5.8%of orders come back
“Short in length”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Hoodies for Men questions

Answered from the same tracked data.