Is hoodies for guys profitable to sell on Amazon United States?

The niche generates $52K/yr across 222 tracked products. 1 of 16 products launched in the last 360 days are still selling. 90-day search growth is -59.3%. Flapen's verdict: Skip it (35/100).

How competitive is the hoodies for guys niche?

45 brands and 147 sellers compete. The top 5 products take 12% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in hoodies for guys?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 5.2% — above our launch gate.

When does demand for hoodies for guys peak?

Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 10.3× the quietest.

What does it cost to enter the hoodies for guys niche?

Listings span $8.57–$208.38; the average listing price is $19.73 (sweet spot $15–$100). The average incumbent carries 24,290 reviews — the moat a new listing must climb.

Hoodies for Guys

Skip it

Soft demand (-59.3% this quarter) — this niche doesn't clear our bar today.

Competition

Incredible12%

top-5 click share — an open shelf

Avg price

Great$19.73

avg listing price — sweet spot $15–$100

Price range

Okay$8.57–$208.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Bad5.2%

return rate — above 5% kills the launch gate

Review moat

Bad24,289.61

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$52K

$52K/yr · 394K searches

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-59.3%

90-day search growth — must beat 0% to launch

Signals High Returns

Is hoodies for guys profitable on Amazon?

According to Flapen's Amazon United States niche tracking, hoodies for guys is a $52K/yr Amazon United States market (394K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 35/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

hoodies for guys market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $59K–$79K; units × avg price
Conversion rate: 0.7%
Avg BSR: #474
Page quality: 0%
Prime: 97%
Sponsored: 92%
Out of stock: 0.6%
Avg brand age: 40 months
Avg seller age: 143 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.

Brands

45 rising

Sellers

147

Top-5 brand share

81%

Top 20: 93%

Top-5 click share

12%

Top 20: 33%

Open market

19%

Amazon Essentials41%
Fruit of the Loom23%
Hanes10%
Russell Athletic3%
Gildan3%
Kingsted2%

hoodies for guys demand & seasonality

Weekly Amazon search volume, last 104 weeks — -59.3% search growth over the last 90 days.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 10.3×

Open Trend

Top hoodies for guys search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

fruit of the loom sweatshirt83K/yr -71.4%0.7% conv.
mens lightweight sweatshirt15K/yr +25.4%0.3% conv.
mens sweatshirts no hood24K/yr -33.5%0.3% conv.
lightweight sweatshirt men10K/yr -7.6%0.5% conv.
cotton sweatshirts for men21K/yr -53.4%0.3% conv.
big and tall sweatshirt30K/yr -66.0%0.1% conv.
fruit of the loom mens sweatshirt17K/yr -58.4%1.7% conv.
heavyweight sweatshirt21K/yr -69.9%0.2% conv.
mens fleece sweatshirt26K/yr -70.8%0.1% conv.
fleece sweatshirt men20K/yr -67.9%0.1% conv.

All search terms

Top hoodies for guys products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Essentials Mens Crewneck Fleece Sweatshirt with Ribbing (Available in Big & Tall) Charcoal Heather Large

Amazon Essentials$11.524.5★41,629 rev

Amazon Essentials Mens Crewneck Fleece Sweatshirt with Ribbing (Available in Big & Tall) Black X-Large

Amazon Essentials$11.514.5★41,629 rev

Fruit of the Loom Mens Eversoft Fleece Sweatshirts & Hoodies Sweatshirt-Grey Heather X-Large

Fruit of the Loom$9.824.6★31,457 rev

Fruit of the Loom Mens Eversoft Fleece Sweatshirts & Hoodies Sweatshirt-Black Medium

Fruit of the Loom$9.384.6★31,457 rev

Amazon Essentials Mens Full-Zip Cotton Sweater Black Medium

Amazon Essentials$25.494.4★8,597 rev

Newest

by launch date

PINSPARK Lightweight Pullover Hoodies for Men Long Sleeve Hoodie for Golf Gym Workout Athletic Sweatshirt Navy

PINSPARK$14.83797 rev

1mo ago

Amazon Essentials Mens Oversized-Fit Crewneck Sweatshirt Tan Large

Amazon Essentials$15.36966 rev

3y ago

Fruit of the Loom Mens Eversoft Fleece Sweatshirts & Hoodies Moisture Wicking & Breathable Sizes S-4X Full Zip-Grey Heather Medium

Fruit of the Loom$11.5049,473 rev

3y ago

Amazon Essentials Mens Long-Sleeve Quarter-Zip Pullover Fleece Sweatshirt Midweight Medium Grey Heather Large

Amazon Essentials$19.179,980 rev

4y ago

Amazon Essentials Mens Lightweight French Terry Quarter-Zip Mock Neck Sweatshirt Oatmeal Heather Large

Amazon Essentials$20.461,894 rev

5y ago

What reviews say buyers love and hate about hoodies for guys

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall17%

“Fit as expected”

Quality-Overall12%

“I also appreciate the build quality”

Comfort-Overall12%

“Nice & comfortable”

Value For Money10%

“Amazing value”

Warmth7%

“Keeps me warm”

Soft Feel6%

“Feels soft”

Color4%

“The color is so vibrant”

Weight Light4%

“Very nice lightweight sweatshirt”

Advertised Vs Actual Product3%

“As advertised”

Material Quality3%

“Good material”

What buyers complain about

Size-Overall24%

“didn't fit right”

Quality-Overall8%

“Not well made”

Material Quality5%

“poor quality material”

Thickness4%

“Jacket is thick”

Thin3%

“Very thin”

Machine Wash Suitability2%

“Not What I Expected After One Wash”

Color2%

“Received wrong color”

Pockets/Compartments2%

“The pockets are tiny”

Sleeve Fit2%

“Couldn't even get my hand down the sleeve”

Shrinkage Resistance2%

“Shrink fast”

Top return reasons

Size-Overall56%

Material Quality5%

Color4%

Chest Fit4%

Sleeve Fit4%

Waist Fit4%