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Hoodies for Boys

Fail

Demand is soft, at -41.6% this quarter, so Hoodies for Boys is a Fail.

Flapen Score
39
39 / 100
Ranks 12,642 of 16,930 Clothing, Shoes & Jewelry niches · −6 vs the category median of 45
Market size
$277K/yr3.1M searches / yr
90-day growth
-41.6%search demand this quarter
Competition
29%top-5 click share · 16 brands · 138 sellers

Flapen Score

Hoodies for Boys against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Hoodies for Boys is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hoodies for Boys market on Amazon at a glance

Shoppers on Amazon United States searched for Hoodies for Boys 3.1M times last year and spent an estimated $277K. The top 5 brands take 83% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 3.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -41.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $277K a year.

Searches, last 12 months
3.1M
Growth, 90 days vs prior 90
-41.6%
Conversion, latest week
0.5%
Market size, estimated
$277Ka year
Peak month
December12.4× the quietest month
Top search term
boys hoodie313K searches a year

02 · Price

A sale here is worth $17.37.

Listings sell for $17.37 on average, from $10.08 to $46.83. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At $17.37 that is $2K to $4K a year per listing.

Average price
$17.37inside the $15 to $100 sweet spot
Price range
$10.08–$46.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
8.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #567 within Clothing. It carries 5,617 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
9.1%
Average rank
#567in Clothing
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
5,617per listing
Listings tracked
62

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Hoodies for Boys products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

16 falling

Sellers

138

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

29%

Top 20: 60%

Open market

14%

  • Brand 156%
  • Brand 210%
  • Brand 38%
  • Brand 46%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (10 brands, 14%)

Demand

Hoodies for Boys search demand

Weekly searches over the year, seasonality beneath. Pick a range.

225K175KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 12.4×

Search terms

Top Hoodies for Boys search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • boys hoodie313K/yr
  • boys zip up hoodie175K/yr
  • hoodies for boys362K/yr
  • boys hoodies486K/yr
  • boys sweatshirts376K/yr
  • boys sweaters and hoodies18K/yr
  • kids hoodie114K/yr
  • boys hoodies size 14-16181K/yr
  • kids zip up hoodie58K/yr
  • kids sweatshirts118K/yr

Reviews and returns

What reviews say buyers love and hate about Hoodies for Boys

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
41%of negative reviews mention “Size-Overall”
8.1%of orders come back
“Too small”
A buyer, on “Size-Overall”41% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Hoodies for Boys questions

Answered from the same tracked data.