Skip to content

Homecoming Jewelry

Maybe

The top 5 brands take only 52% of clicks. But an estimated 6.5% of orders come back, so Homecoming Jewelry is a Maybe.

Flapen Score
51
51 / 100
Top 26% of 16,930 Clothing, Shoes & Jewelry niches · +6 vs the category median of 45
Market size
$333K/yr896K searches / yr
90-day growth
+0.9%search demand this quarter
Competition
52%top-5 click share · 24 brands · 27 sellers

Flapen Score

Homecoming Jewelry against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Homecoming Jewelry is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Homecoming Jewelry market on Amazon at a glance

Shoppers on Amazon United States searched for Homecoming Jewelry 896K times last year and spent an estimated $333K. The top 5 brands take 52% of clicks. Demand peaks in Apr–May. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 896K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $333K a year.

Searches, last 12 months
896K
Growth, 90 days vs prior 90
+0.9%
Conversion, latest week
2.3%
Market size, estimated
$333Ka year
Peak month
April3.6× the quietest month
Top search term
silver accessories160K searches a year

02 · Price

A sale here is worth $16.22.

Listings sell for $16.22 on average, from $8.22 to $35.38. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $16.22 that is $8K to $12K a year per listing.

Average price
$16.22inside the $15 to $100 sweet spot
Price range
$8.22–$35.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$8K–$12K
Returns
6.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #100 within Jewelry Sets. It carries 941 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#100in Jewelry Sets
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
941per listing
Listings tracked
27

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Homecoming Jewelry products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 falling

Sellers

27

Top-5 brand share

52%

Top 20: 94%

Top-5 click share

52%

Top 20: 90%

Open market

43%

  • Brand 125%
  • Brand 29%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Homecoming Jewelry search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 3.6×

Search terms

Top Homecoming Jewelry search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • silver accessories160K/yr
  • silver prom jewelry84K/yr
  • wedding necklace90K/yr
  • silver accessories for women53K/yr
  • prom necklace51K/yr
  • rhinestone necklace for women109K/yr
  • bride jewelry set for wedding day64K/yr
  • silver necklace prom28K/yr
  • wedding necklaces for brides53K/yr
  • prom necklace silver18K/yr

Reviews and returns

What reviews say buyers love and hate about Homecoming Jewelry

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Value For Money”
25%of negative reviews mention “Quality-Overall”
6.5%of orders come back
“CHEAPLY made”
A buyer, on “Quality-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Homecoming Jewelry questions

Answered from the same tracked data.