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Holiday Tops for Women Dressy Sparkly

Fail

An estimated 16.0% of orders come back, so Holiday Tops for Women Dressy Sparkly is a Fail.

Flapen Score
31
31 / 100
Ranks 15,685 of 16,930 Clothing, Shoes & Jewelry niches · −14 vs the category median of 45
Market size
$105K/yr720K searches / yr
90-day growth
-47.1%search demand this quarter
Competition
70%top-5 click share · 8 brands · 11 sellers

Flapen Score

Holiday Tops for Women Dressy Sparkly against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Holiday Tops for Women Dressy Sparkly is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Holiday Tops for Women Dressy Sparkly market on Amazon at a glance

Shoppers on Amazon United States searched for Holiday Tops for Women Dressy Sparkly 720K times last year and spent an estimated $105K. The top 5 brands take 77% of clicks. Demand peaks in Nov–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 720K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -47.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $105K a year.

Searches, last 12 months
720K
Growth, 90 days vs prior 90
-47.1%
Conversion, latest week
0.7%
Market size, estimated
$105Ka year
Peak month
December59.4× the quietest month
Top search term
festive tops for women48K searches a year

02 · Price

A sale here is worth $20.05.

Listings sell for $20.05 on average, from $9.20 to $27.03. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $20.05 that is $0 to $2K a year per listing.

Average price
$20.05inside the $15 to $100 sweet spot
Price range
$9.20–$27.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
16.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #3,111 within Blouses & Button-Down Shirts. It carries 2,493 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
6.3%
Average rank
#3,111in Blouses & Button-Down Shirts
Average rating
4.28 starsAmazon United States average 4.42 stars
Average reviews
2,493per listing
Listings tracked
10

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
26 months

Products

Top Holiday Tops for Women Dressy Sparkly products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 70% of clicks. Leaders hold, but buyers still shop past them.

$0$4K$8K$13K$17K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8

Sellers

11

Est. top-5 brand share

77%

Top 20: 100%

Est. top-5 click share

70%

Top 20: 100%

Open market

15%

  • Timeson24%
  • Amazon Essentials18%
  • MLEBR13%
  • OFEEFAN13%
  • XIEERDUO9%
  • CUPSHE8%
  • Open — no brand owns it (2 brands, 15%)

Demand

Holiday Tops for Women Dressy Sparkly search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '24Holiday '24Spike '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 59.4×

Search terms

Top Holiday Tops for Women Dressy Sparkly search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • festive tops for women48K/yr
  • holiday tops86K/yr
  • holiday party tops for women65K/yr
  • women holiday tops25K/yr
  • womens holiday blouses36K/yr
  • holiday blouses18K/yr
  • holiday blouses for women78K/yr
  • holiday blouse36K/yr
  • holiday top50K/yr
  • holiday tops for women dressy41K/yr

Reviews and returns

What reviews say buyers love and hate about Holiday Tops for Women Dressy Sparkly

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Size-Overall”
29%of negative reviews mention “Size-Overall”
16.0%of orders come back
“ran a little small”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Holiday Tops for Women Dressy Sparkly questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data