Holiday Cardigan

Shoppers searched for this 298K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -27.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.

Searches, last 12 months

298K

Growth, 90 days vs prior 90

-27.6%

Conversion, latest week

0.4%

Market size, estimated

$32Ka year

Top search term

christmas cardigans23K searches a year

Listings sell for $27.14 on average, from $15.06 to $41.13. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $27.14 that is $0 to $3K a year per listing.

Average price

$27.14inside the $15 to $100 sweet spot

Price range

$15.06–$41.13

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

10.7%of orders · Amazon United States median 2.1%

62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 28.4% of listings are out of stock. The average listing ranks #1,108 within Sweaters. It carries 2,947 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

62%

Prime listings

100%

Out of stock, average day

28.4%

Average rank

#1,108in Sweaters

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

2,947per listing

Listings tracked

21

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

7

Successful launches

0Amazon's first-year sales bar

Average brand age

26 months