Holiday Cardigan
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Avg price
Incredible$27.14avg listing price — sweet spot $15–$100
Price range
Incredible$15.06–$41.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great32%top-5 click share — an open shelf
Brand share
Good64%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,946.71avg incumbent reviews — the moat a new listing must climb
Growth
Bad-27.6%90-day search growth — must beat 0% to launch
Market size
Bad$32K$32K/yr · 298K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Returns
Bad10.7%return rate — above 5% kills the launch gate
Is holiday cardigan profitable on Amazon?
According to Flapen's Amazon United States niche tracking, holiday cardigan is a $32K/yr Amazon United States market (298K searches/yr). The top 5 brands hold 64% of demand. Verdict: Skip it — 40/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
holiday cardigan market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $20K–$27K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #1,108
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 62%
- Out of stock
- 28.4%
- Avg brand age
- 26 months
- Avg seller age
- 241 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
13 rising
Sellers
17
Top-5 brand share
64%
Top 20: 100%
Top-5 click share
32%
Top 20: 100%
Open market
29%
- LOMON21%
- VIISHOW15%
- LILBETTER10%
- KOJOOIN9%
- Beopjesk9%
- *daisysboutique*6%
holiday cardigan demand & seasonality
Weekly Amazon search volume, last 26 weeks — -27.6% search growth over the last 90 days.Top holiday cardigan search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- christmas cardigans23K/yr
- holiday cardigan34K/yr
- holiday cardigans for women27K/yr
- christmas cardigans for women27K/yr
- christmas cardigan sweaters8K/yr
- christmas cardigan plus size20K/yr
- santa cardigan13K/yr
- christmas cardigan sweater12K/yr
- womens christmas cardigans10K/yr
- plus size christmas cardigan22K/yr
Top holiday cardigan products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOMON Ugly Christmas Sweater Women Oversized Cardigans Chunky Cardigan Sweaters Jacket Red Christmas S
LOMON$27.644.6★240 rev
LOMON Ugly Christmas Sweater Women Oversized Cardigans Chunky Cardigan Sweaters Jacket Red Christmas M
LOMON$27.694.6★240 rev
LILBETTER Womens Casual Lightweight Long Sleeve Open Front Christmas Cardigan Sweaters with Pockets(F Christmas Green X-Large)
LILBETTER$24.424.6★864 rev
Womens Christmas Reindeer Traditional Knitted Holiday Ugly Sweater Girl Pullover Cardigan (Large TreSnwflkCardi-F4)
*daisysboutique*$22.904.4★4,942 rev
VIISHOW Open Front Cardigan Sweaters for Women Trendy Button Down Lightweight Pocketed Chunky Knit Sweater Cream Cardigans Christmas Elk Red Medium
VIISHOW$29.124.5★1,018 rev
Newest
by launch dateLOMON Ugly Christmas Sweater Women Oversized Cardigans Chunky Cardigan Sweaters Jacket Red Christmas S
LOMON$27.64240 rev
LOMON Ugly Christmas Sweater Women Oversized Cardigans Chunky Cardigan Sweaters Jacket Red Christmas M
LOMON$27.69240 rev
LOMON Womens Cardigans Lightweight Ugly Christmas Sweater Long Fall Cardigans for Women Green Christmas XL
LOMON$25.87240 rev
LOMON Womens Cardigans Lightweight Ugly Christmas Sweater Long Fall Cardigans for Women Green Christmas S
LOMON$23.63240 rev
Womens Christmas Lights Graphic Cardigans Button Sweater Xmas Long Sleeve Knitted Coat Winter Family Matching Holiday Tops(XL White-Lights)
ZKDOO$32.67196 rev
Trending
90-day click momentumLOMON Womens Cardigans Lightweight Ugly Christmas Sweater Long Fall Cardigans for Women Green Christmas S
LOMON$23.634.6★
Amazon Essentials Womens Lightweight Crewneck Button-Down Cardigan Sweater (Available in Plus Size) Red Medium
Amazon Essentials$15.064.4★
KOJOOIN Women Christmas Cardigans Sweaters V Neck Casual Sweater Comfy Xmas Party Open Front SweatshirtGreen Middle
KOJOOIN$26.894.2★
Womens Funny Fall Winter Long Sleeve Christmas Tree Xmas Button Knit Cardigan Sweater Vintage Knitted Outerwear(Christmas Tree-Green XL)
Beopjesk$41.134.0★
LOMON Womens Cardigans Lightweight Ugly Christmas Sweater Long Fall Cardigans for Women Green Christmas XL
LOMON$25.874.6★
What reviews say buyers love and hate about holiday cardigan
What buyers praise and complain about, mined from review topics.What buyers love
“I have this in 4 colors”
“Very comfortable”
“Great value”
“Soft”
“This was true to fit”
“just as pictured”
“So far no pilling”
“lightweight”
Top return reasons
Common holiday cardigan questions
- Is holiday cardigan profitable to sell on Amazon United States?
- The niche generates $32K/yr across 21 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -27.6%. Flapen's verdict: Skip it (40/100).
- How competitive is the holiday cardigan niche?
- 13 brands and 17 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 64% of demand.
- What does it cost to enter the holiday cardigan niche?
- Listings span $15.06–$41.13; the average listing price is $27.14 (sweet spot $15–$100). The average incumbent carries 2,947 reviews — the moat a new listing must climb.