Holiday

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.

Searches, last 12 months

1.8M

Growth, 90 days vs prior 90

-5.1%

Conversion, latest week

0.1%

Market size, estimated

$37Ka year

Peak month

December84.2× the quietest month

Top search term

holiday1.6M searches a year

Listings sell for $17.51 on average, from $8.76 to $38.16. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $17.51 that is $2K to $4K a year per listing.

Average price

$17.51inside the $15 to $100 sweet spot

Price range

$8.76–$38.16

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

3.6%of orders · Amazon United States median 2.1%

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #766 within Earrings. It carries 1,407 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

100%

Out of stock, average day

13.3%

Average rank

#766in Earrings

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

1,407per listing

Listings tracked

10

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

39 months