Is holiday profitable to sell on Amazon United States?

The niche generates $37K/yr across 10 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -5.1%. Flapen's verdict: Skip it (30/100).

How competitive is the holiday niche?

10 brands and 19 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in holiday?

Top complaints mined from reviews: Size-Overall, Color, Quality-Overall. The return rate is 3.6%.

When does demand for holiday peak?

Demand peaks in Nov–Dec; the busiest month runs 84.2× the quietest.

What does it cost to enter the holiday niche?

Listings span $8.76–$38.16; the average listing price is $17.51 (sweet spot $15–$100). The average incumbent carries 1,407 reviews — the moat a new listing must climb.

Holiday

Skip it

Weak search conversion (0.1%) — this niche doesn't clear our bar today.

Avg price

Great$17.51

avg listing price — sweet spot $15–$100

Price range

Great$8.76–$38.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,407

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay3.6%

return rate — above 5% kills the launch gate

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Growth

Bad-5.1%

90-day search growth — must beat 0% to launch

Competition

Bad82%

top-5 click share — a locked-up shelf

Market size

Bad$37K

$37K/yr · 1.8M searches

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Signals Low Review Barrier

Is holiday profitable on Amazon?

According to Flapen's Amazon United States niche tracking, holiday is a $37K/yr Amazon United States market (1.8M searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 30/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

holiday market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: $175K–$219K; units × avg price
Conversion rate: 0.1%
Avg BSR: #766
Page quality: 0%
Prime: 100%
Sponsored: 70%
Out of stock: 13.3%
Avg brand age: 39 months
Avg seller age: 137 days

Competition: brands, sellers & click share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 rising

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

13%

Poxtex48%
spxkd12%
JOTOOK10%
COOFANDY7%
OFEEFAN6%
RattanView4%
Open — no brand owns it (4 brands, 13%)

holiday demand & seasonality

Weekly Amazon search volume, last 73 weeks — -5.1% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 84.2×

Open Trend

Top holiday search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

holiday1.6M/yr -8.1%0.0% conv.
chistmas70K/yr +43.2%0.0% conv.
christms24K/yr +8.7%0.0% conv.
christmad17K/yr +60.0%0.0% conv.
chrostmas7K/yr +91.3%0.0% conv.
chriatmas7K/yr +27.7%0.0% conv.
chrisrmas5K/yr +21.9%0.0% conv.
chridtmas5K/yr +66.2%0.0% conv.
chrustmas5K/yr +52.5%0.0% conv.
christmss4K/yr +74.2%0.0% conv.

All search terms

Top holiday products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Poxtex Christmas Earrings Jewelry for Women Gold Red Green Stud Hoop Jacket Festive Holiday Earring Set Christmas Stocking Stuffers for Women Gifts

Poxtex$8.764.2★136 rev

spxkd 5 Pairs Christmas Socks for Women Fuzzy Plush Slipper Socks Warm Cozy Fluffy Holiday Gift Set for Xmas

spxkd$9.344.6★197 rev

JOTOOK Mens Hawaiian Shirt Short Sleeve Button Down Tropical Shirts Casual Floral Summer Beach Shirt Holiday Shirt XX-Large Khaki Flower

JOTOOK$18.814.4★3,141 rev

COOFANDY Mens Hawaiian Shirt Short Sleeve Floral Button Down Shirts Tropical Holiday Beach Shirts

COOFANDY$16.364.6★1,039 rev

Blouses for Women Dressy Casual Beach Fashion Vacation 0utfits Christmas Valentines Day Thanksgiving Shirts V Neck Short Sleeve Spring Summer Tops Red 2XL

OFEEFAN$10.704.4★5,001 rev

Newest

by launch date

COOFANDY Mens Hawaiian Shirt Short Sleeve Floral Button Down Shirts Tropical Holiday Beach Shirts

COOFANDY$16.361,039 rev

7mo ago

Blouses for Women Dressy Casual Beach Fashion Vacation 0utfits Christmas Valentines Day Thanksgiving Shirts V Neck Short Sleeve Spring Summer Tops Red 2XL

OFEEFAN$10.705,001 rev

9mo ago

spxkd 5 Pairs Christmas Socks for Women Fuzzy Plush Slipper Socks Warm Cozy Fluffy Holiday Gift Set for Xmas

spxkd$9.34197 rev

11mo ago

MPRAINBOW Womens Stackable Floral Bracelets 3Pcs 18K Gold Plated Bracelet Stainless Steel Bangle Chain Non Tarnish Bracelet Set Trendy Jewelry Christmas Valentines Birthday Gift for Girlfriend

MPRAINBOW$17.79870 rev

1y ago

Poxtex Christmas Earrings Jewelry for Women Gold Red Green Stud Hoop Jacket Festive Holiday Earring Set Christmas Stocking Stuffers for Women Gifts

Poxtex$8.76136 rev

1y ago

What reviews say buyers love and hate about holiday

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall16%

“True to size”

Value For Money10%

“Great price”

Comfort-Overall10%

“comfortable”

Soft Feel9%

“Feels good”

Quality-Overall8%

“Great quality socks”

Shape/Style5%

“gives such elegant vibe”

Strength4%

“sturdy”

Taste-Overall4%

“Tasty”

Display-Overall4%

“Darling cute little set that has all the seasons beautifully displayed”

Material Quality2%

“Very nice material great quality so many compliments very fashionable”

What buyers complain about

Size-Overall28%

“Sizes run small”

Color17%

“the color fads fast”

Quality-Overall12%

“Quality was average”

Wrinkles5%

“not the packaging - I've ordered these shirts before and they came packaged loosely and without wrinkles and I could wear them right away - now, they are compressed and vacuum sealed so naturally there are lot of wrinkles and it has to be ironed”

Print Quality3%

“the print was too small to notice”

Strap/String Quality2%

“some strings were coming out”

Top return reasons

Size-Overall50%

Color6%

Material Quality6%

Chest Fit6%

Length5%

Waist Fit5%

Thin3%

Sleeve Fit3%

Shape/Style2%

Advertised Vs Actual Product2%

Common holiday questions

Is holiday profitable to sell on Amazon United States?: The niche generates $37K/yr across 10 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -5.1%. Flapen's verdict: Skip it (30/100).
How competitive is the holiday niche?: 10 brands and 19 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in holiday?: Top complaints mined from reviews: Size-Overall, Color, Quality-Overall. The return rate is 3.6%.
When does demand for holiday peak?: Demand peaks in Nov–Dec; the busiest month runs 84.2× the quietest.
What does it cost to enter the holiday niche?: Listings span $8.76–$38.16; the average listing price is $17.51 (sweet spot $15–$100). The average incumbent carries 1,407 reviews — the moat a new listing must climb.