Hoka Shoes Women

Shoppers searched for this 33.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.2M a year.

Searches, last 12 months

33.1M

Growth, 90 days vs prior 90

+13.7%

Conversion, latest week

0.2%

Market size, estimated

$6.2Ma year

Peak month

June1.8× the quietest month

Top search term

hoka shoes for woman7.6M searches a year

Listings sell for $109.35 on average, from $16.26 to $205.82. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 100 to 250 of them. At $109.35 that is $11K to $27K a year per listing.

Average price

$109.35above the $15 to $100 sweet spot

Price range

$16.26–$205.82

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

100–250

Revenue per listing a year

$11K–$27K

Returns

8.9%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #2,163 within Athletic. It carries 2,076 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

99%

Out of stock, average day

5.5%

Average rank

#2,163in Athletic

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

2,076per listing

Listings tracked

195

30 products launched here in the last 12 months. 18 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

30

Successful launches

18Amazon's first-year sales bar

Average brand age

43 months