Is hoka gaviota 5 mens profitable to sell on Amazon United States?

The niche generates $69K/yr across 55 tracked products. 1 of 12 products launched in the last 360 days are still selling. 90-day search growth is +28.5%. Flapen's verdict: Skip it (36/100).

How competitive is the hoka gaviota 5 mens niche?

8 brands and 96 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in hoka gaviota 5 mens?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Comfort-Overall. The return rate is 11.7% — above our launch gate.

What does it cost to enter the hoka gaviota 5 mens niche?

Listings span $48.84–$180.46; the average listing price is $125.91 (sweet spot $15–$100). The average incumbent carries 513 reviews — the moat a new listing must climb.

Hoka Gaviota 5 Mens

Skip it

High returns (11.7%) — this niche doesn't clear our bar today.

Competition

Good40%

top-5 click share — leaders hold, buyers still browse

Review moat

Good512.93

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$125.91

avg listing price — sweet spot $15–$100

Growth

Good+28.5%

90-day search growth — must beat 0% to launch

Price range

Okay$48.84–$180.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad$69K

$69K/yr · 196K searches

Brand share

Bad98%

top-5 brand share — brand-locked demand

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Returns

Bad11.7%

return rate — above 5% kills the launch gate

Signals High Returns High Price

Is hoka gaviota 5 mens profitable on Amazon?

According to Flapen's Amazon United States niche tracking, hoka gaviota 5 mens is a $69K/yr Amazon United States market (196K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 36/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

hoka gaviota 5 mens market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: $31K–$63K; units × avg price
Conversion rate: 0.3%
Avg BSR: #285
Page quality: 0%
Prime: 98%
Sponsored: 69%
Out of stock: 9.1%
Avg brand age: 41 months
Avg seller age: 154 days

Competition: brands, sellers & click share

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 rising

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

40%

Top 20: 71%

Open market

HOKA67%
Brooks13%
ALLSWIFIT11%
NORTIV 85%
Mizuno1%
ALTRA1%
Open — no brand owns it (2 brands, 1%)

Top hoka gaviota 5 mens search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

hoka gaviota 648K/yr +201.6%0.1% conv.
hoka gaviota 5 mens78K/yr -56.2%0.2% conv.
hoka gaviota 5 mens wide8K/yr +30.4%0.0% conv.
hoka gaviota mens13K/yr -24.6%0.2% conv.
hoka gaviota 411K/yr -6.3%0.0% conv.
mens hoka gaviota 57K/yr +8.9%0.3% conv.
hoka mens gaviota 56K/yr +1.0%0.1% conv.
hoka gaviota mens shoes3K/yr +41.0%0.0% conv.
gaviota 5 men10K/yr -38.0%0.2% conv.
hoka mens shoes gaviota 55K/yr -0.9%0.0% conv.

All search terms

Top hoka gaviota 5 mens products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hoka Mens Gaviota 6 Black/White 9 Medium

HOKA$158.134.6★41 rev

Hoka Mens Gaviota 5 Black/White 9 Medium

HOKA$141.594.2★20 rev

Hoka Mens Gaviota 6 Midnight Blue/Faded Navy 11 Medium

HOKA$162.554.6★41 rev

Hoka Mens Gaviota 6 Stellar Grey/Stardust 11 Medium

HOKA$166.654.6★41 rev

Hoka Mens Gaviota 5 Black/White 10 Medium

HOKA$145.774.5★316 rev

Newest

by launch date

ALLSWIFIT Mens Slip On Stability Support Walking Shoes Coushioning Non Slip Breathable Comfortable Cross Trainer Workout StediCore Running Gym Fashion Sneaker Size 10 Blue SARS26011M

ALLSWIFIT$52.00111 rev

3mo ago

ALLSWIFIT Womens Walking Shoes Cushion Running Tennis Comfortable Arch Support Breathable Lightweight Gym Workout Athletic Fashion Sneakers StediCloud Lite Size 6 Blue SARS26004W

ALLSWIFIT$52.83230 rev

4mo ago

ALLSWIFIT Womens Road Running Shoes Cushion Tennis Shoes Non-Slip Comfortable Lightweight Gym Workout Athletic Arch Support Walking Sneakers Active5K Size 7 Beige/Khaki AWUMRS2503

ALLSWIFIT$62.78351 rev

6mo ago

ALLSWIFIT Mens Road Running Shoes Cushion Tennis Shoes Non-Slip Comfortable Lightweight Gym Workout Athletic Arch Support Walking Sneakers Active5K Size 11 All Black AMUMRS2503

ALLSWIFIT$60.08305 rev

6mo ago

NORTIV 8 Mens Slip On Walking Shoes Cushioning Hands Free Non Slip Comfortable Workout Running Tennis Gym Athletic ActiveBreeze Fashion Sneakers Size 11 Blue SNRS24008M-L

NORTIV 8$53.80260 rev

7mo ago

What reviews say buyers love and hate about hoka gaviota 5 mens

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall34%

“Cute and comfortable”

Value For Money10%

“half the price”

Size-Overall9%

“True to size”

Quality-Overall5%

“Good quality”

Exercise/Sports Suitability4%

“These walking shoes are exceptional”

Durability3%

“they still look new”

Arch Support3%

“They have amazing arch support”

Ease Of Use3%

“easy to put on”

Heel Support2%

“Definitely gives you support for heel and arch”

Color2%

“I love the color”

What buyers complain about

Size-Overall17%

“it did not fit well”

Quality-Overall6%

“not so great quality”

Comfort-Overall6%

“Uncomfortable”

Cushion6%

“have very little to no cushioning left”

Pain Relief-Overall5%

“ny feet hurt after wearing for 9 hrs”

Value For Money5%

“The Hoka shoes are very expensive”

Heel Support3%

“My only con would be that my feet tend to roll forward due to the amount of padding in the heel”

Swelling3%

“they were very sore down the shin area I think using muscles maybe that you dont typically use other shoes”

Feet Fit3%

“and my feet are narrow”

Weight Heavy3%

“They are bulky”

Top return reasons

Feet Fit26%

Size-Overall24%

Width11%

Length11%

Comfort-Overall6%

Color5%

Cushion3%

Advertised Vs Actual Product2%

Shape/Style2%

Arch Support2%

Common hoka gaviota 5 mens questions

Is hoka gaviota 5 mens profitable to sell on Amazon United States?: The niche generates $69K/yr across 55 tracked products. 1 of 12 products launched in the last 360 days are still selling. 90-day search growth is +28.5%. Flapen's verdict: Skip it (36/100).
How competitive is the hoka gaviota 5 mens niche?: 8 brands and 96 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in hoka gaviota 5 mens?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Comfort-Overall. The return rate is 11.7% — above our launch gate.
What does it cost to enter the hoka gaviota 5 mens niche?: Listings span $48.84–$180.46; the average listing price is $125.91 (sweet spot $15–$100). The average incumbent carries 513 reviews — the moat a new listing must climb.