Hoco Dress

Shoppers searched for this 8.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -28.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $226K a year.

Searches, last 12 months

8.8M

Growth, 90 days vs prior 90

-28.5%

Conversion, latest week

0.1%

Market size, estimated

$226Ka year

Peak month

September54.8× the quietest month

Top search term

hoco dresses3.8M searches a year

Listings sell for $42.82 on average, from $9.79 to $78.07. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $42.82 that is $0 to $4K a year per listing.

Average price

$42.82inside the $15 to $100 sweet spot

Price range

$9.79–$78.07

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

19.2%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #2,387 within Dresses. It carries 561 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

69%

Out of stock, average day

12.3%

Average rank

#2,387in Dresses

Average rating

4.12 starsAmazon United States average 4.42 stars

Average reviews

561per listing

Listings tracked

394

146 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

146

Successful launches

8Amazon's first-year sales bar

Average brand age

27 months