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Hockey Socks

Maybe

The top 5 products take only 18% of clicks. But demand is soft, at -30.5% this quarter, so Hockey Socks is a Maybe.

Flapen Score
53
53 / 100
Top 19% of 16,930 Clothing, Shoes & Jewelry niches · +8 vs the category median of 45
Market size
$140K/yr431K searches / yr
90-day growth
-30.5%search demand this quarter
Competition
18%top-5 click share · 29 brands · 63 sellers

Flapen Score

Hockey Socks against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Hockey Socks is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hockey Socks market on Amazon at a glance

Shoppers on Amazon United States searched for Hockey Socks 431K times last year and spent an estimated $140K. The top 5 brands take 53% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 431K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -30.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $140K a year.

Searches, last 12 months
431K
Growth, 90 days vs prior 90
-30.5%
Conversion, latest week
1.7%
Market size, estimated
$140Ka year
Peak month
December3.2× the quietest month
Top search term
hockey socks203K searches a year

02 · Price

A sale here is worth $18.82.

Listings sell for $18.82 on average, from $7.89 to $35.46. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $18.82 that is $2K to $5K a year per listing.

Average price
$18.82inside the $15 to $100 sweet spot
Price range
$7.89–$35.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #5,213 within Ice Hockey. It carries 1,040 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
97%
Out of stock, average day
5.0%
Average rank
#5,213in Ice Hockey
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
1,040per listing
Listings tracked
102

04 · Newcomers

0 of last year's 24 launches cleared the first-year sales bar.

24 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
24
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Hockey Socks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 18% of clicks. An open shelf where new products get seen.

Brands

29 rising

Sellers

63

Top-5 brand share

53%

Top 20: 97%

Top-5 click share

18%

Top 20: 48%

Open market

40%

  • Brand 115%
  • Brand 214%
  • Brand 38%
  • Brand 48%
  • Brand 58%
  • Brand 67%

Demand

Hockey Socks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Hockey Socks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hockey socks203K/yr
  • youth hockey socks50K/yr
  • hockey socks youth50K/yr
  • hockey socks adult35K/yr
  • ccm hockey socks16K/yr
  • ice hockey socks16K/yr
  • black hockey socks12K/yr
  • kids hockey socks15K/yr
  • hockey socks for men7K/yr
  • mens hockey socks8K/yr

Reviews and returns

What reviews say buyers love and hate about Hockey Socks

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Comfort-Overall”
16%of negative reviews mention “Size-Overall”
2.5%of orders come back
“They are tight”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Hockey Socks questions

Answered from the same tracked data.