Hockey Shorts
Skip itSoft demand (-27.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$37.92avg listing price — sweet spot $15–$100
Price range
Great$9.30–$102.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great444.92avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$75K$75K/yr · 107K searches
Returns
Bad6.6%return rate — above 5% kills the launch gate
Growth
Bad-27.1%90-day search growth — must beat 0% to launch
Is hockey shorts profitable on Amazon?
According to Flapen's Amazon United States niche tracking, hockey shorts is a $75K/yr Amazon United States market (107K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jan–Oct–Nov. Verdict: Skip it — 42/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
hockey shorts market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $95K–$114K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #3,459
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 85%
- Out of stock
- 6.6%
- Avg brand age
- 47 months
- Avg seller age
- 164 days
Competition: brands, sellers & click share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
31
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
45%
Top 20: 80%
Open market
7%
- Shock Doctor44%
- EALER17%
- CHAMPRO16%
- CCM6%
- Diamond MMA6%
- Bauer Hockey5%
- Open — no brand owns it (4 brands, 7%)
hockey shorts demand & seasonality
Weekly Amazon search volume, last 104 weeks — -27.1% search growth over the last 90 days.Peak months: Jan, Oct, Nov · busiest ÷ quietest = 2.1×
Top hockey shorts search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- hockey shorts21K/yr
- hockey jock shorts17K/yr
- hockey jock15K/yr
- hockey shorts with velcro7K/yr
- hockey cup shorts6K/yr
- hockey compression shorts5K/yr
- hockey shorts youth5K/yr
- hockey jock shorts men6K/yr
- shock doctor hockey shorts3K/yr
- youth hockey shorts with velcro4K/yr
Top hockey shorts products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Shock Doctor Mens Loose Hockey Short Supporter with BioFlex Cup Included. for Adult Men Multi
Shock Doctor$27.654.7★193 rev
Shock Doctor Hockey Compression Short with BioFlex Cup Included for Adult Men Black
Shock Doctor$53.904.5★72 rev
EALER HSM500 Mens Snug Hockey Shorts Supporter Core Mesh Jock Hockey Shorts Jock Pants with BioFlex Cup Included
EALER$27.104.8★15 rev
Shock Doctor Youth Loose Hockey Short Supporter with BioFlex Cup Included. for Youth Boys Multi
Shock Doctor$27.614.9★124 rev
CCM Mens Loose Fit Hockey Mesh Jock Shorts with Sock Tabs Size Senior (Senior Large) Black
CCM$40.434.0★56 rev
Newest
by launch dateEALER HSM500 Mens Snug Hockey Shorts Supporter Core Mesh Jock Hockey Shorts Jock Pants with BioFlex Cup Included
EALER$27.1015 rev
EALER HSM500 Mens Snug Hockey Shorts Supporter Core Mesh Jock Hockey Shorts Jock Pants with BioFlex Cup Included
EALER$27.4115 rev
EALER HSM500 Mens Snug Hockey Shorts Supporter Core Mesh Jock Hockey Shorts Jock Pants with BioFlex Cup Included
EALER$27.4215 rev
Diamond MMA 3-in-1 Hockey Garter Belt System - Complete with Athletic Cup Garter and Jock - Shift-Proof Groin Protection for Hockey Players & Goalies (X-Large)
Diamond MMA$78.538 rev
Shock Doctor Hockey Compression Short with BioFlex Cup Included for Adult Men Black
Shock Doctor$53.9072 rev
Trending
90-day click momentum
Diamond MMA Hockey Jock Short with Built-in Jock Strap & Athletic Cup Pocket (X-Large) Black/Blue
Diamond MMA$68.343.8★
Diamond MMA 3-in-1 Hockey Garter Belt System - Complete with Athletic Cup Garter and Jock - Shift-Proof Groin Protection for Hockey Players & Goalies (X-Large)
Diamond MMA$78.533.0★
EALER HSM500 Mens Snug Hockey Shorts Supporter Core Mesh Jock Hockey Shorts Jock Pants with BioFlex Cup Included
EALER$27.104.8★
EALER HSM500 Mens Snug Hockey Shorts Supporter Core Mesh Jock Hockey Shorts Jock Pants with BioFlex Cup Included
EALER$27.424.8★
EALER HSM500 Mens Snug Hockey Shorts Supporter Core Mesh Jock Hockey Shorts Jock Pants with BioFlex Cup Included
EALER$27.414.8★
What reviews say buyers love and hate about hockey shorts
What buyers praise and complain about, mined from review topics.What buyers love
“Son says they are very comfortable and breathable”
“Fits good”
“Great quality”
“Great value product that gets the job done”
“Durable with washing”
“exactly the same”
“Very comfortable material”
“work great”
“Comfy”
“breathable”
What buyers complain about
“Too tight”
“Worn three times”
“Looks like a quality control issue”
“The elastic waist band is a little looser on this one”
“They shrunk a little as I expected so I bought them a little big”
“Straps broken”
“Terrible sewing quality/durability”
“now I cant even use them”
Top return reasons
Common hockey shorts questions
- Is hockey shorts profitable to sell on Amazon United States?
- The niche generates $75K/yr across 39 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -27.1%. Flapen's verdict: Skip it (42/100).
- How competitive is the hockey shorts niche?
- 10 brands and 31 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in hockey shorts?
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 6.6% — above our launch gate.
- When does demand for hockey shorts peak?
- Demand peaks in Jan–Oct–Nov; the busiest month runs 2.1× the quietest.
- What does it cost to enter the hockey shorts niche?
- Listings span $9.30–$102.11; the average listing price is $37.92 (sweet spot $15–$100). The average incumbent carries 445 reviews — the moat a new listing must climb.