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Hockey Shorts

Fail

Demand is soft, at -27.1% this quarter, so Hockey Shorts is a Fail.

Flapen Score
42
42 / 100
Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 45
Market size
$75K/yr107K searches / yr
90-day growth
-27.1%search demand this quarter
Competition
45%top-5 click share · 10 brands · 31 sellers

Flapen Score

Hockey Shorts against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Hockey Shorts is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hockey Shorts market on Amazon at a glance

Shoppers on Amazon United States searched for Hockey Shorts 107K times last year and spent an estimated $75K. The top 5 brands take 88% of clicks. Demand peaks in Jan–Oct–Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -27.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $75K a year.

Searches, last 12 months
107K
Growth, 90 days vs prior 90
-27.1%
Conversion, latest week
1.8%
Market size, estimated
$75Ka year
Peak month
October2.1× the quietest month
Top search term
hockey shorts21K searches a year

02 · Price

A sale here is worth $37.92.

Listings sell for $37.92 on average, from $9.30 to $102.11. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $37.92 that is $0 to $4K a year per listing.

Average price
$37.92inside the $15 to $100 sweet spot
Price range
$9.30–$102.11
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
6.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #3,459 within Clothing. It carries 445 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
92%
Out of stock, average day
6.6%
Average rank
#3,459in Clothing
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
445per listing
Listings tracked
39

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Hockey Shorts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

31

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

45%

Top 20: 80%

Open market

7%

  • Brand 144%
  • Brand 217%
  • Brand 316%
  • Brand 46%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (4 brands, 7%)

Demand

Hockey Shorts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '24Spike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov · busiest ÷ quietest = 2.1×

Search terms

Top Hockey Shorts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hockey shorts21K/yr
  • hockey jock shorts17K/yr
  • hockey jock15K/yr
  • hockey shorts with velcro7K/yr
  • hockey cup shorts6K/yr
  • hockey compression shorts5K/yr
  • hockey shorts youth5K/yr
  • hockey jock shorts men6K/yr
  • shock doctor hockey shorts3K/yr
  • youth hockey shorts with velcro4K/yr

Reviews and returns

What reviews say buyers love and hate about Hockey Shorts

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Comfort-Overall”
38%of negative reviews mention “Size-Overall”
6.6%of orders come back
“Too tight”
A buyer, on “Size-Overall”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Hockey Shorts questions

Answered from the same tracked data.