Hockey Neck Guard Shirt
Skip itA small market ($18K/yr) — this niche doesn't clear our bar today.
Review moat
Great160.44avg incumbent reviews — the moat a new listing must climb
Avg price
Great$53.99avg listing price — sweet spot $15–$100
Price range
Great$9.29–$87.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Bad8.6%return rate — above 5% kills the launch gate
Growth
Bad-28.7%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Brand share
Bad96%top-5 brand share — brand-locked demand
Market size
Bad$18K$18K/yr · 40K searches
Is hockey neck guard shirt profitable on Amazon?
According to Flapen's Amazon United States niche tracking, hockey neck guard shirt is a $18K/yr Amazon United States market (40K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Skip it — 35/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
hockey neck guard shirt market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $27K–$40K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #24,626
- Page quality
- 0%
- Prime
- 81%
- Sponsored
- 88%
- Out of stock
- 1.5%
- Avg brand age
- 44 months
- Avg seller age
- 172 days
Competition: brands, sellers & click share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
30
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
46%
Top 20: 90%
Open market
3%
- Shock Doctor49%
- EALER27%
- Bauer Hockey12%
- CCM5%
- PG Sports3%
- Generic1%
- Open — no brand owns it (3 brands, 3%)
hockey neck guard shirt demand & seasonality
Weekly Amazon search volume, last 104 weeks — -28.7% search growth over the last 90 days.Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 4.5×
Top hockey neck guard shirt search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- hockey neck guard shirt13K/yr
- hockey shirt with neck guard6K/yr
- youth hockey neck guard shirt4K/yr
- hockey neck guard shirt youth6K/yr
- neck guard shirt3K/yr
- bauer neck guard shirt3K/yr
- bauer neck guard shirt youth2K/yr
- hockey shirt with neck guard youth4K/yr
Top hockey neck guard shirt products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Shock Doctor Youth Boys Compression Shirt with Neckguard for Hockey. Long Sleeves with Integrated Neck Guard. for Youth Boys Black/Grey
Shock Doctor$51.034.4★70 rev
Shock Doctor Compression Shirt with Neckguard for Hockey. Long Sleeves with Integrated Neck Guard. for Adult Men Black/Grey
Shock Doctor$59.164.4★47 rev
Shock Doctor Compression Shirt with Neckguard for Hockey with Integrated Neck Guard. for Adult Men Black
Shock Doctor$62.804.6★41 rev
Bauer Hockey Neck Protect Long Sleeve Shirt Youth (Youth Large) Black
Bauer Hockey$81.224.6★62 rev
Shock Doctor Hockey Neck Guard Youth & Adult Cut Resistant Protection Hockey Gear
Shock Doctor$18.494.5★277 rev
Newest
by launch date
PT v7.0 Hockey Long-Sleeve Compression Shirt with Neck Guard - Adult (Large)
Generic$47.132 rev
EALER HSC900 Hockey Compression Shirt with Neck Guard Neck Protect Long Sleeve Shirt Cut-Resistant Neck & Wrist Protection Hockey Jock for Men & Boys - Youth Medium
EALER$77.17301 rev
PG Sports Bauer Hockey NLP8 Cut Resistant Neck Guard with Bib (Youth (Neck Size 10-14)) Black
PG Sports$22.3038 rev
Shock Doctor Youth Boys Compression Shirt with Neckguard for Hockey. Long Sleeves with Integrated Neck Guard. for Youth Boys Black/Grey
Shock Doctor$51.0370 rev
Shock Doctor Compression Shirt with Neckguard for Hockey. Long Sleeves with Integrated Neck Guard. for Adult Men Black/Grey
Shock Doctor$59.1647 rev
Trending
90-day click momentumBauer Hockey Neck Protect Long Sleeve Shirt Senior (Senior X-Large) Black
Bauer Hockey$80.594.7★
EALER HSC900 Hockey Compression Shirt with Neck Guard Neck Protect Long Sleeve Shirt Cut-Resistant Neck & Wrist Protection Hockey Jock for Men & Boys - Youth Medium
EALER$77.174.6★
PT v7.0 Hockey Long-Sleeve Compression Shirt with Neck Guard - Adult (Large)
Generic$47.131.0★
EALER Hockey Compression Shirt with Neck Guard Neck Protect Long Sleeve Shirt Hockey Jock for Men & Boys - Adult and Youth
EALER$59.104.6★
Shock Doctor Hockey Neck Guard Youth & Adult Cut Resistant Protection Hockey Gear
Shock Doctor$18.254.5★
What reviews say buyers love and hate about hockey neck guard shirt
What buyers praise and complain about, mined from review topics.What buyers love
“fits well”
“Seems like a good quality”
“it's pretty comfortable”
“Thin material, makes it a great choice for games”
“it feels very durable”
“Its stretchy with great compression”
“Also really like the extra safety from this gear as you never know when accidents can happen”
“Works well to protect against blade and neck situations”
“Exactly what I needed”
“Now using it I actually stay cooler than when I wear Nike dri fit or other moisture wicking baselayers”
What buyers complain about
“Runs a little big”
“lack padding”
“was in a lot of pain”
“It does get very sweaty”
Top return reasons
Common hockey neck guard shirt questions
- Is hockey neck guard shirt profitable to sell on Amazon United States?
- The niche generates $18K/yr across 32 tracked products. 90-day search growth is -28.7%. Flapen's verdict: Skip it (35/100).
- How competitive is the hockey neck guard shirt niche?
- 9 brands and 30 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in hockey neck guard shirt?
- Top complaints mined from reviews: Size-Overall, Cushion, Pain Relief-Overall. The return rate is 8.6% — above our launch gate.
- When does demand for hockey neck guard shirt peak?
- Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 4.5× the quietest.
- What does it cost to enter the hockey neck guard shirt niche?
- Listings span $9.29–$87.99; the average listing price is $53.99 (sweet spot $15–$100). The average incumbent carries 160 reviews — the moat a new listing must climb.