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Hockey Neck Guard Shirt

Fail

Shoppers spend an estimated $18K a year here, so Hockey Neck Guard Shirt is a Fail.

Flapen Score
35
35 / 100
Ranks 14,546 of 16,930 Clothing, Shoes & Jewelry niches · −10 vs the category median of 45
Market size
$18K/yr40K searches / yr
90-day growth
-28.7%search demand this quarter
Competition
46%top-5 click share · 9 brands · 30 sellers

Flapen Score

Hockey Neck Guard Shirt against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Hockey Neck Guard Shirt is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hockey Neck Guard Shirt market on Amazon at a glance

Shoppers on Amazon United States searched for Hockey Neck Guard Shirt 40K times last year and spent an estimated $18K. The top 5 brands take 96% of clicks. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -28.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
-28.7%
Conversion, latest week
0.9%
Market size, estimated
$18Ka year
Peak month
September4.5× the quietest month
Top search term
hockey neck guard shirt13K searches a year

02 · Price

A sale here is worth $53.99.

Listings sell for $53.99 on average, from $9.29 to $87.99. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $53.99 that is $0 to $5K a year per listing.

Average price
$53.99inside the $15 to $100 sweet spot
Price range
$9.29–$87.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
8.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #24,626 within Clothing. It carries 160 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
81%
Out of stock, average day
1.5%
Average rank
#24,626in Clothing
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
160per listing
Listings tracked
32

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Hockey Neck Guard Shirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

30

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

46%

Top 20: 90%

Open market

3%

  • Brand 149%
  • Brand 227%
  • Brand 312%
  • Brand 45%
  • Brand 53%
  • Brand 61%
  • Open — no brand owns it (3 brands, 3%)

Demand

Hockey Neck Guard Shirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 4.5×

Search terms

Top Hockey Neck Guard Shirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hockey neck guard shirt13K/yr
  • hockey shirt with neck guard6K/yr
  • youth hockey neck guard shirt4K/yr
  • hockey neck guard shirt youth6K/yr
  • neck guard shirt3K/yr
  • bauer neck guard shirt3K/yr
  • bauer neck guard shirt youth2K/yr
  • hockey shirt with neck guard youth4K/yr

Reviews and returns

What reviews say buyers love and hate about Hockey Neck Guard Shirt

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Size-Overall”
29%of negative reviews mention “Size-Overall”
8.6%of orders come back
“Runs a little big”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Hockey Neck Guard Shirt questions

Answered from the same tracked data.