Hockey Mask
Skip itSoft demand (-10.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$34.41avg listing price — sweet spot $15–$100
Review moat
Great321.67avg incumbent reviews — the moat a new listing must climb
Price range
Great$9.97–$112.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Market size
Okay$109K$109K/yr · 159K searches
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-10.0%90-day search growth — must beat 0% to launch
Is hockey mask profitable on Amazon?
According to Flapen's Amazon United States niche tracking, hockey mask is a $109K/yr Amazon United States market (159K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 41/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
hockey mask market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $103K–$138K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #2,163
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 67%
- Out of stock
- 9.8%
- Avg brand age
- 62 months
- Avg seller age
- 156 days
Competition: brands, sellers & click share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
21
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
13%
- Mylec48%
- Franklin Sports15%
- CASA CLAUSI9%
- TK6%
- NECHARI4%
- DR. ANISON4%
- Open — no brand owns it (7 brands, 13%)
hockey mask demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.0% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 5.6×
Top hockey mask search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- hockey mask99K/yr
- goalie mask12K/yr
- hockey goalie mask10K/yr
- hockey mask adult5K/yr
- old hockey mask6K/yr
- black hockey mask5K/yr
- halloween hockey mask6K/yr
- white hockey mask4K/yr
- hockey mask halloween12K/yr
Top hockey mask products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mylec Goalie Mask Black Small
Mylec$31.844.4★109 rev
Franklin Sports 12436 NHL Mini Hockey Goalie Equipment with Mask Set
Franklin Sports$52.734.0★724 rev
Mylec Adult Street Hockey Goalie Mask - High-Impact - Ventilation Holes + Adjustable Straps (White Large) - Street Hockey Only Halloween Mask
Mylec$35.594.7★569 rev
MyLec Pro MK1 Youth Goalie Mask - Lightweight +Durable - High-Impact - Ventilation Holes + Adjustable Straps (White Small) Great for Halloween Mask
Mylec$26.684.4★109 rev
CASA CLAUSI Mask Cosplay Halloween Costume Mask Prop Horror Hockey Pure White
CASA CLAUSI$10.434.6★1,846 rev
Newest
by launch date
HWQVA Scary Halloween Mask for Adults Hockey Mask Slasher killer Costume Prop-9.8 in x 7.5 in x 3.5 in-Yellow
HWQVA$13.36108 rev
MFCMF Scary Hockey Mask White Horror Costume Cosplay Mask with Adjustable Straps | Full Face Halloween Prop for Adults & Teens
MFCMF$9.9727 rev
SKYWARDTEL Halloween Costume Mask 2 Pack DIY Horror Hockey Mask Masquerade Cosplay Prop Costume Mask(One Size) (White)
SKYWARDTEL$14.6328 rev
MMOO Blood Splattered Hockey Costume Prop Mask (White)
MMOO$13.1725 rev
DR. ANISON Scary Hockey Masks Pure White Halloween Mask for Adult DIY Paintable Costume Cosplay Masquerade Props
DR. ANISON$10.4513 rev
Trending
90-day click momentum
Champro HX Boss Matte-Finish Catchers Mask Large Black
CHAMPRO$112.644.4★
TK 3 Player Field Hockey Mask
TK$75.865.0★
GY Hockey Goalie Cage Mask Replacement Round Iron Wire Face Mask Cage for Ice Hockey Helmets Lightweight 285g Chrome Electroplated
GY$46.375.0★
DR. ANISON Scary Hockey Masks Pure White Halloween Mask for Adult DIY Paintable Costume Cosplay Masquerade Props
DR. ANISON$10.454.6★
Franklin Sports 12436 NHL Mini Hockey Goalie Equipment with Mask Set
Franklin Sports$52.734.0★
What reviews say buyers love and hate about hockey mask
What buyers praise and complain about, mined from review topics.What buyers love
“Well-made”
“Good buy for price”
“just as advertised”
“size is perfect”
“Very good material and durable”
“Seems pretty durable”
“FUN”
“Comfortable”
“he loves the pads”
“Good, thick plastic”
What buyers complain about
“came with a bad design flaw that distracts from the look of the mask”
“its way too big”
“I feel very Voorheesish when I put it on”
“not worth the money”
“Glove stinks, good for dress”
“The snaps on the sides flew off”
“its not adjustable”
“I was expecting it to be cheap quality”
“Perfect size material wise the strap broke on me its not adjustable wasnt expecting to much it is just a mask”
“Cheap material”
Top return reasons
Common hockey mask questions
- Is hockey mask profitable to sell on Amazon United States?
- The niche generates $109K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -10.0%. Flapen's verdict: Skip it (41/100).
- How competitive is the hockey mask niche?
- 13 brands and 21 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in hockey mask?
- Top complaints mined from reviews: Design-Overall, Size-Overall, Comfort-Overall. The return rate is 2.1%.
- When does demand for hockey mask peak?
- Demand peaks in Oct–Nov; the busiest month runs 5.6× the quietest.
- What does it cost to enter the hockey mask niche?
- Listings span $9.97–$112.64; the average listing price is $34.41 (sweet spot $15–$100). The average incumbent carries 322 reviews — the moat a new listing must climb.