Hockey Mask
FailDemand is soft, at -10.0% this quarter, so Hockey Mask is a Fail.
- Flapen Score
- 41 / 100Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 4541
- Market size
- $109K/yr159K searches / yr
- 90-day growth
- -10.0%search demand this quarter
- Competition
- 67%top-5 click share · 13 brands · 21 sellers
Flapen Score
Hockey Mask against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Hockey Mask is stronger. Inside it, weaker.
Market
The Hockey Mask market on Amazon at a glance
Shoppers on Amazon United States searched for Hockey Mask 159K times last year and spent an estimated $109K. The top 5 brands take 83% of clicks. Demand peaks in Oct–Nov. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 2.0% of those searches ended in a purchase.
Shoppers searched for this 159K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $109K a year.
- Searches, last 12 months
- 159K
- Growth, 90 days vs prior 90
- -10.0%
- Conversion, latest week
- 2.0%
- Market size, estimated
- $109Ka year
- Peak month
- October5.6× the quietest month
- Top search term
- hockey mask99K searches a year
02 · Price
A sale here is worth $34.41.
Listings sell for $34.41 on average, from $9.97 to $112.64. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $34.41 that is $3K to $9K a year per listing.
- Average price
- $34.41inside the $15 to $100 sweet spot
- Price range
- $9.97–$112.64
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$9K
- Returns
- 2.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #2,163 within Masks. It carries 322 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 94%
- Out of stock, average day
- 9.8%
- Average rank
- #2,163in Masks
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 322per listing
- Listings tracked
- 18
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Hockey Mask products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
21
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
13%
- Brand 148%
- Brand 215%
- Brand 39%
- Brand 46%
- Brand 54%
- Brand 64%
- Open — no brand owns it (7 brands, 13%)
Demand
Hockey Mask search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 5.6×
Search terms
Top Hockey Mask search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hockey mask99K/yr
- goalie mask12K/yr
- hockey goalie mask10K/yr
- hockey mask adult5K/yr
- old hockey mask6K/yr
- black hockey mask5K/yr
- halloween hockey mask6K/yr
- white hockey mask4K/yr
- hockey mask halloween12K/yr
Reviews and returns
What reviews say buyers love and hate about Hockey Mask
We read the reviews and the return reasons for every product selling here.
“came with a bad design flaw that distracts from the look of the mask”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hockey Mask questions
Answered from the same tracked data.









