Hockey Jersey
Skip itSoft demand (-45.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$27.18avg listing price — sweet spot $15–$100
Price range
Great$8.17–$100.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great28%top-5 click share — an open shelf
Brand share
Great55%top-5 brand share — no brand owns this niche
Review moat
Great443.81avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$103K$103K/yr · 821K searches
Returns
Bad8.2%return rate — above 5% kills the launch gate
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-45.1%90-day search growth — must beat 0% to launch
Is hockey jersey profitable on Amazon?
According to Flapen's Amazon United States niche tracking, hockey jersey is a $103K/yr Amazon United States market (821K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
hockey jersey market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $82K–$109K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #342
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 83%
- Out of stock
- 2.8%
- Avg brand age
- 43 months
- Avg seller age
- 151 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
27 falling
Sellers
35
Top-5 brand share
55%
Top 20: 94%
Top-5 click share
28%
Top 20: 59%
Open market
40%
- Sports Unlimited13%
- CHAMPRO13%
- Atonmore11%
- CCM10%
- EALER8%
- Tocament5%
hockey jersey demand & seasonality
Weekly Amazon search volume, last 104 weeks — -45.1% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.8×
Top hockey jersey search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- hockey jersey376K/yr
- hockey jerseys for men85K/yr
- nhl jersey47K/yr
- hockey practice jersey30K/yr
- custom hockey jersey40K/yr
- youth hockey jersey37K/yr
- blank hockey jersey27K/yr
- hockey jerseys25K/yr
- mens hockey jersey21K/yr
- black hockey jersey19K/yr
Top hockey jersey products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sports Unlimited Adult Hockey Jersey Practice Hockey Jerseys for Men and Women White
Sports Unlimited$20.484.5★393 rev
Atonmore Happy Gilmore 18 Boston Adam Sandler Stitched Ice Hockey Jersey L
Atonmore$27.134.7★375 rev
Atonmore Happy Gilmore 18 Boston Adam Sandler Stitched Hockey Jersey XL
Atonmore$27.424.7★375 rev
CCM 5000 Series Hockey Practice Jersey - Senior - White Large
CCM$25.334.8★896 rev
CCM 5000 Series Hockey Practice Jersey - Senior - Black Large
CCM$25.064.8★896 rev
Newest
by launch date
Marvel Mens Long Sleeve Mesh Hockey Jersey Spider-Man Punisher Mickey Mouse Size X-Large Navy Marvel
Marvel$13.4883 rev
Amzdest Happy Gilmore #18 Adam Sandler 1996 Movie Ice Hockey Jersey Stitched Men Clothing for Party(18-Black-XL)
Amzdest$25.8354 rev
Mens #99 Gretzky Labatt Team Coupe Canada Cup Ice Hockey Jersey Stitched
PRIMITAS$26.9681 rev
Tocament Mighty Ducks Ice Hockey Jersey #33 Greg Goldberg 90s Movie Hockey Jersey for Men and Women(Black-33 X-Large)
Tocament$23.54176 rev
GHOSTWEAR Griswold #00 Movie Hockey Jersey Stitched Letters and Numbers S-5XL Authentic Fabs Apparel White
GHOSTWEAR$40.27857 rev
Trending
90-day click momentum
PSOOO Griswold #00 Movie Hockey Jerseys Stitched Letters and Numbers S-5XL White
PSOOO$34.874.8★
Athllete Boys Unisex Pinnies Scrimmage Vests - Mesh Practice Jerseys 12 Pack
Athllete$23.794.5★
MESOSPERO Happy Gilmore 18 Adam Sandler 1996 Black Ice Hockey Jersey Men (Black Large l)
MESOSPERO$26.654.6★
Marvel Mens Long Sleeve Mesh Hockey Jersey Spider-Man Punisher Mickey Mouse Size X-Large Navy Marvel
Marvel$13.484.5★
Amzdest Happy Gilmore #18 Adam Sandler 1996 Movie Ice Hockey Jersey Stitched Men Clothing for Party(18-Black-XL)
Amzdest$25.834.6★
What reviews say buyers love and hate about hockey jersey
What buyers praise and complain about, mined from review topics.What buyers love
“The quality is nice and thick”
“Size is accurate”
“Great value for the money”
“Exactly what I needed”
“Its comfortable”
“Material seems thick”
“The color is nice”
“not too light either”
“Didn't need to tug or pull on it at all which was great for movement purposes”
“Great stitching”
What buyers complain about
“Did not fit”
“thicker material than I was expecting at this price”
“they kind of felt a little cheap”
“I did notice while at a Hawks game that the coloring was different from another company”
“I was expecting a lower grade material”
“It was a bit pricy”
Top return reasons
Common hockey jersey questions
- Is hockey jersey profitable to sell on Amazon United States?
- The niche generates $103K/yr across 69 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -45.1%. Flapen's verdict: Skip it (43/100).
- How competitive is the hockey jersey niche?
- 27 brands and 35 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 55% of demand.
- What do buyers complain about in hockey jersey?
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 8.2% — above our launch gate.
- When does demand for hockey jersey peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.8× the quietest.
- What does it cost to enter the hockey jersey niche?
- Listings span $8.17–$100.20; the average listing price is $27.18 (sweet spot $15–$100). The average incumbent carries 444 reviews — the moat a new listing must climb.