Is hockey hoodie profitable to sell on Amazon United States?

The niche generates $11K/yr across 54 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -72.6%. Flapen's verdict: Skip it (35/100).

How competitive is the hockey hoodie niche?

38 brands and 80 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 55% of demand.

What do buyers complain about in hockey hoodie?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 8.5% — above our launch gate.

When does demand for hockey hoodie peak?

Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 11.8× the quietest.

What does it cost to enter the hockey hoodie niche?

Listings span $9.94–$155.18; the average listing price is $35.76 (sweet spot $15–$100). The average incumbent carries 3,845 reviews — the moat a new listing must climb.

Hockey Hoodie

Skip it

Soft demand (-72.6% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible$35.76

avg listing price — sweet spot $15–$100

Brand share

Great55%

top-5 brand share — no brand owns this niche

Competition

Great38%

top-5 click share — an open shelf

Price range

Good$9.94–$155.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,845.06

avg incumbent reviews — the moat a new listing must climb

Returns

Bad8.5%

return rate — above 5% kills the launch gate

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Market size

Bad$11K

$11K/yr · 98K searches

Growth

Bad-72.6%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand High Returns

Is hockey hoodie profitable on Amazon?

According to Flapen's Amazon United States niche tracking, hockey hoodie is a $11K/yr Amazon United States market (98K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 35/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

hockey hoodie market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: $18K–$27K; units × avg price
Conversion rate: 0.3%
Avg BSR: #18,276
Page quality: 0%
Prime: 76%
Sponsored: 63%
Out of stock: 3.8%
Avg brand age: 37 months
Avg seller age: 160 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

38 rising

Sellers

Top-5 brand share

55%

Top 20: 84%

Top-5 click share

38%

Top 20: 70%

Open market

42%

J. America19%
UGP Campus Apparel13%
SPORT-TEK13%
VOS Sports6%
Atonmore4%
Hanes3%

hockey hoodie demand & seasonality

Weekly Amazon search volume, last 82 weeks — -72.6% search growth over the last 90 days.

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 11.8×

Open Trend

Top hockey hoodie search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

hockey sweatshirt30K/yr -72.5%0.1% conv.
hockey hoodie26K/yr -68.8%0.2% conv.
hockey sweater7K/yr -66.9%0.1% conv.
hockey sweatshirts for women14K/yr -85.1%0.7% conv.
hockey hoodies5K/yr -60.4%0.3% conv.
hockey hoodies for men7K/yr -79.1%0.0% conv.
hockey sweatshirts4K/yr -66.2%0.0% conv.
hockey sweatshirts for men5K/yr -70.1%0.0% conv.

All search terms

Top hockey hoodie products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SPORT-TEK Unisex Lace Up Pullover Hooded Sweatshirt | Retro Fleece Jacket for Men & Women Casual Hoodie for Everyday Wear Black

SPORT-TEK$36.764.7★200 rev

UGP Campus Apparel AH1092 - Michigan Wolverines Arch Logo Hockey Hoodie - 2X-Large - Navy

UGP Campus Apparel$50.944.5★74 rev

Oxford Hockey Hood Sweatshirt: 80% Ringspun Cotton 20% Polyester Fleece Fabric. Oxford Gray X-Large

J. America$33.484.6★659 rev

VOS Sports Unisex Hockey Lace-Up Pullover Hoodie Sweatshirt US X-Small Black (US Alpha X-Large 3X-Large Regular Regular Black)

VOS Sports$31.020.0★0 rev

Blue Hockey Hood Sweatshirt: 80% Ringspun Cotton 20% Polyester Fleece Fabric. Royal Blue X-Large

J. America$32.844.6★659 rev

Newest

by launch date

VOS Sports Unisex Hockey Lace-Up Pullover Hoodie Sweatshirt US X-Small Black (US Alpha X-Large 3X-Large Regular Regular Black)

VOS Sports$31.020 rev

5mo ago

Doiurcs Feels Like A Penalty Box Kind Of Day Sweatshirt & Hoodie Funny Penalty Box Kind Of Day Hockey Shirt Unisex

Doiurcs$22.815 rev

7mo ago

JWVEL Feels Like A Penalty Box Kind Of Day Sweatshirt Feels Like A Penalty Box Kind Of Day Shirt Funny Hockey Hoodie

JWVEL$21.766 rev

8mo ago

Feels Like A Penalty Box Kind Of Day Funny Hockey Players Pullover Hoodie

Feels Like A Penalty Box Day Funny Hockey Player$26.123 rev

9mo ago

G Gradual Mens Fleece Hoodie Long Sleeve Athletic Workout Shirts Winter Warm Soft Hooded Sweatshirts for Men with Pockets(Black Heather L)

G Gradual$30.9882 rev

10mo ago

What reviews say buyers love and hate about hockey hoodie

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall20%

“Fit is accurate”

Quality-Overall13%

“Quality made shirt”

Comfort-Overall11%

“Very comfy”

Color10%

“Vibrant color”

Value For Money9%

“Worth it”

Advertised Vs Actual Product4%

“Is As Described”

Weight Light3%

“much less bulky”

Material Quality3%

“Good quality material and feels comfortable”

Soft Feel3%

“Material is soft”

Warmth2%

“It is perfect spring, fall and winter”

What buyers complain about

Size-Overall18%

“Didnt like how it fits”

Quality-Overall6%

“Cheaply made”

Color6%

“The green color is not what it appears to be in the picture”

Thickness5%

“Its very thick”

Stiffness3%

“The collar is a little stiff”

Advertised Vs Actual Product3%

“Not as shown”

Value For Money2%

“It was a bit pricy”

Material Quality2%

“It is Polyester, not cotton”

Durability1%

“Probably wont last forever”

Smell1%

“Strong Smell of cologne-returned item”

Top return reasons

Size-Overall57%

Color8%

Material Quality5%

Sleeve Fit4%

Length4%

Waist Fit3%

Chest Fit2%

Advertised Vs Actual Product2%

Shoulder Fit2%

Thin1%

Common hockey hoodie questions

Is hockey hoodie profitable to sell on Amazon United States?: The niche generates $11K/yr across 54 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -72.6%. Flapen's verdict: Skip it (35/100).
How competitive is the hockey hoodie niche?: 38 brands and 80 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 55% of demand.
What do buyers complain about in hockey hoodie?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 8.5% — above our launch gate.
When does demand for hockey hoodie peak?: Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 11.8× the quietest.
What does it cost to enter the hockey hoodie niche?: Listings span $9.94–$155.18; the average listing price is $35.76 (sweet spot $15–$100). The average incumbent carries 3,845 reviews — the moat a new listing must climb.