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Hockey Bag

Fail

Demand is soft, at -33.1% this quarter, so Hockey Bag is a Fail.

Flapen Score
43
43 / 100
Ranks 9,936 of 16,930 Clothing, Shoes & Jewelry niches · −2 vs the category median of 45
Market size
$238K/yr312K searches / yr
90-day growth
-33.1%search demand this quarter
Competition
34%top-5 click share · 19 brands · 23 sellers

Flapen Score

Hockey Bag against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Hockey Bag is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hockey Bag market on Amazon at a glance

Shoppers on Amazon United States searched for Hockey Bag 312K times last year and spent an estimated $238K. The top 5 brands take 69% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 312K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -33.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $238K a year.

Searches, last 12 months
312K
Growth, 90 days vs prior 90
-33.1%
Conversion, latest week
1.1%
Market size, estimated
$238Ka year
Peak month
December2.7× the quietest month
Top search term
hockey bag188K searches a year

02 · Price

A sale here is worth $71.86.

Listings sell for $71.86 on average, from $13.42 to $228.04. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $71.86 that is $0 to $7K a year per listing.

Average price
$71.86inside the $15 to $100 sweet spot
Price range
$13.42–$228.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
6.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 51% ship with Prime. On an average day, 14.4% of listings are out of stock. The average listing ranks #50 within Gym Bags. It carries 934 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
51%
Out of stock, average day
14.4%
Average rank
#50in Gym Bags
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
934per listing
Listings tracked
41

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Hockey Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

19 falling

Sellers

23

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

34%

Top 20: 75%

Open market

25%

  • Brand 130%
  • Brand 221%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Hockey Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Hockey Bag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hockey bag188K/yr
  • hockey bags19K/yr
  • youth hockey bag18K/yr
  • hockey gear bag12K/yr
  • ice hockey bag12K/yr
  • hockey equipment bag11K/yr
  • hockey goalie bag10K/yr
  • hockey bag adult4K/yr
  • hockey duffel bag5K/yr
  • ice hockey equipment bags5K/yr

Reviews and returns

What reviews say buyers love and hate about Hockey Bag

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Size-Overall”
25%of negative reviews mention “Size-Overall”
6.3%of orders come back
“Too small”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Hockey Bag questions

Answered from the same tracked data.