Hobo Wallets for Women

Shoppers searched for this 204K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24K a year.

Searches, last 12 months

204K

Growth, 90 days vs prior 90

+5.3%

Conversion, latest week

0.1%

Market size, estimated

$24Ka year

Peak month

December1.9× the quietest month

Top search term

hobo wallet81K searches a year

Listings sell for $88.67 on average, from $16.49 to $156.64. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $88.67 that is $0 to $9K a year per listing.

Average price

$88.67inside the $15 to $100 sweet spot

Price range

$16.49–$156.64

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$9K

Returns

9.2%of orders · Amazon United States median 2.1%

53% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 27.4% of listings are out of stock. The average listing ranks #1,952 within Wallets, Card Cases & Money Organizers. It carries 235 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

53%

Prime listings

92%

Out of stock, average day

27.4%

Average rank

#1,952in Wallets, Card Cases & Money Organizers

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

235per listing

Listings tracked

60

23 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

23

Successful launches

3Amazon's first-year sales bar

Average brand age

43 months