Hobbit Cloak

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $69K a year.

Searches, last 12 months

66K

Growth, 90 days vs prior 90

-13.0%

Conversion, latest week

3.8%

Market size, estimated

$69Ka year

Peak month

October5.1× the quietest month

Top search term

hobbit cloak33K searches a year

Listings sell for $27.36 on average, from $17.84 to $57.65. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $27.36 that is $3K to $7K a year per listing.

Average price

$27.36inside the $15 to $100 sweet spot

Price range

$17.84–$57.65

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$3K–$7K

Returns

5.3%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #578 within Robes, Capes & Jackets. It carries 118 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

93%

Out of stock, average day

2.0%

Average rank

#578in Robes, Capes & Jackets

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

118per listing

Listings tracked

15

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

38 months