His and Hers

Shoppers searched for this 783K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -36.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $244K a year.

Searches, last 12 months

783K

Growth, 90 days vs prior 90

-36.3%

Conversion, latest week

1.0%

Market size, estimated

$244Ka year

Peak month

December3.9× the quietest month

Top search term

his and hers267K searches a year

Listings sell for $29.91 on average, from $9.31 to $63.55. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $29.91 that is $3K to $7K a year per listing.

Average price

$29.91inside the $15 to $100 sweet spot

Price range

$9.31–$63.55

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$3K–$7K

Returns

1.6%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #4,673 within Sleep & Lounge. It carries 4,647 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

96%

Out of stock, average day

0.0%

Average rank

#4,673in Sleep & Lounge

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

4,647per listing

Listings tracked

23

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

34 months