His and Her Robes
FailBuyers convert on only 0.4% of searches, so His and Her Robes is a Fail.
- Flapen Score
- 34 / 100Ranks 14,892 of 16,930 Clothing, Shoes & Jewelry niches · −11 vs the category median of 4534
- Market size
- $81K/yr383K searches / yr
- 90-day growth
- -29.3%search demand this quarter
- Competition
- 51%top-5 click share · 9 brands · 10 sellers
Flapen Score
His and Her Robes against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, His and Her Robes is stronger. Inside it, weaker.
Market
The His and Her Robes market on Amazon at a glance
Shoppers on Amazon United States searched for His and Her Robes 383K times last year and spent an estimated $81K. The top 5 brands take 96% of clicks. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 383K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -29.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $81K a year.
- Searches, last 12 months
- 383K
- Growth, 90 days vs prior 90
- -29.3%
- Conversion, latest week
- 0.4%
- Market size, estimated
- $81Ka year
- Peak month
- December5.1× the quietest month
- Top search term
- his and hers robes80K searches a year
02 · Price
A sale here is worth $46.93.
Listings sell for $46.93 on average, from $16.34 to $80.15. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $46.93 that is $0 to $5K a year per listing.
- Average price
- $46.93inside the $15 to $100 sweet spot
- Price range
- $16.34–$80.15
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 3.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.8% of listings are out of stock. The average listing ranks #3,431 within Sleep & Lounge. It carries 3,587 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 100%
- Out of stock, average day
- 14.8%
- Average rank
- #3,431in Sleep & Lounge
- Average rating
- 4.48 starsAmazon United States average 4.42 stars
- Average reviews
- 3,587per listing
- Listings tracked
- 30
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top His and Her Robes products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
10
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
51%
Top 20: 91%
Open market
3%
- Brand 183%
- Brand 26%
- Brand 34%
- Brand 42%
- Brand 52%
- Brand 61%
- Open — no brand owns it (3 brands, 3%)
Demand
His and Her Robes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 5.1×
Search terms
Top His and Her Robes search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- his and hers robes80K/yr
- matching robes for couples70K/yr
- couples robes31K/yr
- his and her robes30K/yr
- matching robes25K/yr
- mr and mrs robes14K/yr
- his and hers robes sets couples20K/yr
- his and her robes for couples set18K/yr
- mr and mrs robes for couples set8K/yr
- couple robes13K/yr
Reviews and returns
What reviews say buyers love and hate about His and Her Robes
We read the reviews and the return reasons for every product selling here.
“the sleeves are so long”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common His and Her Robes questions
Answered from the same tracked data.









