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Hilary Duff Shirt

Maybe

Search demand grew +193.5% this quarter. But shoppers spend only $32K a year here, so Hilary Duff Shirt is a Maybe.

Flapen Score
55
55 / 100
Top 14% of 16,930 Clothing, Shoes & Jewelry niches · +10 vs the category median of 45
Market size
$32K/yr146K searches / yr
90-day growth
+193.5%search demand this quarter
Competition
31%top-5 click share · 23 brands · 26 sellers

Flapen Score

Hilary Duff Shirt against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Hilary Duff Shirt is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hilary Duff Shirt market on Amazon at a glance

Shoppers on Amazon United States searched for Hilary Duff Shirt 146K times last year and spent an estimated $32K. The top 5 brands take 74% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 146K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +193.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.

Searches, last 12 months
146K
Growth, 90 days vs prior 90
+193.5%
Conversion, latest week
1.0%
Market size, estimated
$32Ka year
Top search term
hilary duff shirt95K searches a year

02 · Price

A sale here is worth $21.18.

Listings sell for $21.18 on average, from $10.05 to $39.68. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $21.18 that is $0 to $2K a year per listing.

Average price
$21.18inside the $15 to $100 sweet spot
Price range
$10.05–$39.68
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
7.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 14.2% of listings are out of stock. The average listing ranks #94,009 within T-Shirts. It carries 445 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
63%
Out of stock, average day
14.2%
Average rank
#94,009in T-Shirts
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
445per listing
Listings tracked
54

04 · Newcomers

Amazon counts 1 of last year's 27 launches as successful.

27 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
27
Successful launches
1Amazon's first-year sales bar
Average brand age
27 months

Products

Top Hilary Duff Shirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

$0$642$1K$2K$3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)7 products missing review or click data not plotted

Brands

23 rising

Sellers

26

Top-5 brand share

74%

Top 20: 99%

Top-5 click share

31%

Top 20: 74%

Open market

22%

  • Disney24%
  • Hilary Duff22%
  • Waniguoy16%
  • ORELET7%
  • SOLY HUX5%
  • MakeMeChic4%

Search terms

Top Hilary Duff Shirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hilary duff shirt95K/yr
  • disney channel shirt32K/yr
  • hilary duff tshirt11K/yr
  • disney channel merch8K/yr

Reviews and returns

What reviews say buyers love and hate about Hilary Duff Shirt

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall36%−0.12

Too long

smaller than expected

Runs large

Material Quality6%−0.07

Extremely cheap fabric

the fabric was different

Fabric thinner than what I would have liked

Print Quality4%−0.06

after one wash the black letters faded

After first wash letterings faded

Thickness4%−0.03

Quite sheer

It is not super thick

It was literally the thinnest piece of material I have ever seen

Stretchability/Expandability/Elasticity2%+0.13

Not true to size; does not stretch and too small; would order at least 2 sizes up

I was worried that my chest would stretch the fabric of the shirt

The material is kinda stretchy

Love

Size-Overall24%−0.12

The fit is comfortable

Fits perfectly

Fits as expected

Comfort-Overall11%+1.31

Very comfortable

they are very comfortable to wear

Nice comfy shirt

Soft Feel10%

The material is soft and comfortable

Soft and comfortable

soft comfy material

Material Quality8%−0.07

Material is good

Material is soft

cool material

Color6%

Bright color

Great colors

Colors are vibrant

Return

7.0% Return rate 73% Fixable by listing

Size-Overall46%▇█████

Too long

smaller than expected

Runs large

Length13%██▆▇█▇
Chest Fit8%▇▅▇██▇

The neck is really big compared to the chest area

not at the chest area as would be normal

Material Quality6%▄▇█▆▆█

Extremely cheap fabric

the fabric was different

Fabric thinner than what I would have liked

Arm Fit5%██▇█▅▅

FAQ

Common Hilary Duff Shirt questions

Answered from the same tracked data.