Is hiking jacket women profitable to sell on Amazon United States?

The niche generates $47K/yr across 163 tracked products. 13 of 35 products launched in the last 360 days are still selling. 90-day search growth is +11.0%. Flapen's verdict: Skip it (41/100).

How competitive is the hiking jacket women niche?

37 brands and 104 sellers compete. The top 5 products take 13% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in hiking jacket women?

Top complaints mined from reviews: Size-Overall, Water Resistance, Zipper Quality. The return rate is 12.2% — above our launch gate.

When does demand for hiking jacket women peak?

Demand is steady year-round — the busiest month runs 1.8× the quietest.

What does it cost to enter the hiking jacket women niche?

Listings span $9.67–$167.38; the average listing price is $53.26 (sweet spot $15–$100). The average incumbent carries 1,916 reviews — the moat a new listing must climb.

Hiking Jacket Women

Skip it

High returns (12.2%) — this niche doesn't clear our bar today.

Competition

Incredible13%

top-5 click share — an open shelf

Avg price

Great$53.26

avg listing price — sweet spot $15–$100

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Price range

Good$9.67–$167.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,915.89

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+11.0%

90-day search growth — must beat 0% to launch

Market size

Bad$47K

$47K/yr · 489K searches

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Returns

Bad12.2%

return rate — above 5% kills the launch gate

Signals High Returns High Price

Is hiking jacket women profitable on Amazon?

According to Flapen's Amazon United States niche tracking, hiking jacket women is a $47K/yr Amazon United States market (489K searches/yr). The top 5 brands hold 73% of demand. Verdict: Skip it — 41/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

hiking jacket women market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: $67K–$80K; units × avg price
Conversion rate: 0.2%
Avg BSR: #230
Page quality: 0%
Prime: 99%
Sponsored: 90%
Out of stock: 0.8%
Avg brand age: 44 months
Avg seller age: 153 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.

Brands

37 rising

Sellers

104

Top-5 brand share

73%

Top 20: 95%

Top-5 click share

13%

Top 20: 35%

Open market

20%

Columbia22%
33,000ft15%
Outdoor Ventures13%
The North Face12%
Amazon Essentials12%
MARMOT7%

hiking jacket women demand & seasonality

Weekly Amazon search volume, last 104 weeks — +11.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.8×

Open Trend

Top hiking jacket women search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

fleece lined rain jacket women51K/yr -5.7%0.2% conv.
patagonia rain jacket women43K/yr +90.1%0.2% conv.
womens columbia rain jacket36K/yr +66.6%0.3% conv.
goretex rain jacket women30K/yr +47.3%0.3% conv.
columbia womens rain jacket26K/yr +95.3%0.4% conv.
long raincoat for women36K/yr +10.9%0.1% conv.
womens long raincoat35K/yr +4.7%0.1% conv.
plus size windbreakers for women24K/yr -2.4%0.2% conv.
columbia waterproof jacket women23K/yr +5.1%0.3% conv.
womens lined rain jacket with hood23K/yr -1.1%0.1% conv.

All search terms

Top hiking jacket women products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Columbia Womens Arcadia II Waterproof Rain Jacket Black Medium

Columbia$56.484.6★8,258 rev

Columbia Womens Switchback II Lined Long Rain Jacket Black Medium

Columbia$37.054.5★579 rev

33 000ft Womens Softshell Jacket Fleece Lined Warm Jacket Light Hooded Windproof Coat for Outdoor Hiking

33,000ft$51.874.7★3,609 rev

33 000ft Packable Rain Jacket Women Lightweight Waterproof Raincoat with Hood Cycling Bike Jacket Windbreaker

33,000ft$52.034.6★2,677 rev

33 000ft Womens Rain Jacket Waterproof Lightweight Packable Raincoat with Hood for Golf Hiking Travel Windbreaker

33,000ft$35.874.5★1,668 rev

Newest

by launch date

Amazon Essentials Womens Lightweight Waterproof Hooded Rain Jacket Black Medium

Amazon Essentials$29.49528 rev

7mo ago

Amazon Essentials Womens Lightweight Waterproof Hooded Rain Jacket Black XX-Large

Amazon Essentials$31.02528 rev

7mo ago

Amazon Essentials Womens Lightweight Waterproof Hooded Rain Jacket Black XX-Large

Amazon Essentials$20.34528 rev

8mo ago

The North Face Womens Antora Rain Parka - Long Length Windproof & Waterproof Jacket Adjustable Hood Secure Zip Pockets Summit Navy Medium

The North Face$121.23107 rev

1y ago

The North Face Womens Antora Jacket (Standard & Plus Size) - Waterproof & Windproof Rain Coat Secure Zip Hand Pockets Frost Grey/Granite Grey Medium

The North Face$108.201 rev

1y ago

What reviews say buyers love and hate about hiking jacket women

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall19%

“fits as expected”

Quality-Overall11%

“Excellent quality”

Weight Light7%

“Great lightweight jacket”

Weather Proof6%

“And it is also wonderful for colder weather”

Warmth6%

“Keeps me warm”

Color5%

“color is perfect as advertised”

Value For Money5%

“Excellent value”

Comfort-Overall4%

“So comfortable”

Water Resistance3%

“it is indeed waterproof”

Pockets/Compartments3%

“Lots of pockets”

What buyers complain about

Size-Overall19%

“Sleeves are a bit short”

Water Resistance6%

“NOT Waterproof”

Zipper Quality4%

“Zipper defective”

Quality-Overall3%

“definitely lacking in quality construction”

Sleeve Fit3%

“sleeves are long”

Color2%

“dull color look”

Arm Fit2%

“Arms are a little tight”

Advertised Vs Actual Product2%

“Different than what is advertised”

Warmth2%

“Doesnt keep you warm”

Durability2%

“Dont expect this to last long”

Top return reasons

Size-Overall53%

Chest Fit5%

Sleeve Fit5%

Material Quality4%

Color3%

Shoulder Fit3%

Hip Fit3%

Length3%

Thin2%

Weight Heavy2%

Common hiking jacket women questions

Is hiking jacket women profitable to sell on Amazon United States?: The niche generates $47K/yr across 163 tracked products. 13 of 35 products launched in the last 360 days are still selling. 90-day search growth is +11.0%. Flapen's verdict: Skip it (41/100).
How competitive is the hiking jacket women niche?: 37 brands and 104 sellers compete. The top 5 products take 13% of clicks and top 5 brands hold 73% of demand.
What do buyers complain about in hiking jacket women?: Top complaints mined from reviews: Size-Overall, Water Resistance, Zipper Quality. The return rate is 12.2% — above our launch gate.
When does demand for hiking jacket women peak?: Demand is steady year-round — the busiest month runs 1.8× the quietest.
What does it cost to enter the hiking jacket women niche?: Listings span $9.67–$167.38; the average listing price is $53.26 (sweet spot $15–$100). The average incumbent carries 1,916 reviews — the moat a new listing must climb.