Hiking Gear

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +33.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $375K a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

+33.1%

Conversion, latest week

1.3%

Market size, estimated

$375Ka year

Peak month

December3.3× the quietest month

Top search term

hiking essentials for women239K searches a year

Listings sell for $23.73 on average, from $5.52 to $121.88. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $23.73 that is $2K to $6K a year per listing.

Average price

$23.73inside the $15 to $100 sweet spot

Price range

$5.52–$121.88

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

$2K–$6K

Returns

3.9%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #417 within Hiking & Outdoor Recreation. It carries 8,351 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#417in Hiking & Outdoor Recreation

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

8,351per listing

Listings tracked

62

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

2Amazon's first-year sales bar

Average brand age

42 months