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Highland Cow Sweatshirt

Fail

Demand is soft, at -67.4% this quarter, so Highland Cow Sweatshirt is a Fail.

Flapen Score
40
40 / 100
Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 45
Market size
$16K/yr157K searches / yr
90-day growth
-67.4%search demand this quarter
Competition
53%top-5 click share · 20 brands · 16 sellers

Flapen Score

Highland Cow Sweatshirt against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Highland Cow Sweatshirt is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Highland Cow Sweatshirt market on Amazon at a glance

Shoppers on Amazon United States searched for Highland Cow Sweatshirt 157K times last year and spent an estimated $16K. The top 5 brands take 72% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 157K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -67.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16K a year.

Searches, last 12 months
157K
Growth, 90 days vs prior 90
-67.4%
Conversion, latest week
0.4%
Market size, estimated
$16Ka year
Peak month
December31.6× the quietest month
Top search term
highland cow hoodie27K searches a year

02 · Price

A sale here is worth $24.93.

Listings sell for $24.93 on average, from $6.52 to $35.74. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $24.93 that is $0 to $2K a year per listing.

Average price
$24.93inside the $15 to $100 sweet spot
Price range
$6.52–$35.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

59% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 16.1% of listings are out of stock. The average listing ranks #25,185 within Fashion Hoodies & Sweatshirts. It carries 224 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
69%
Out of stock, average day
16.1%
Average rank
#25,185in Fashion Hoodies & Sweatshirts
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
224per listing
Listings tracked
32

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top Highland Cow Sweatshirt products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.

$0$800$2K$2K$3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

20 falling

Sellers

16

Est. top-5 brand share

72%

Top 20: 100%

Est. top-5 click share

53%

Top 20: 86%

Open market

25%

  • Generic24%
  • Lytiarul21%
  • Mewaii17%
  • RMTXCD5%
  • Meme Funny Sarcastic Humor For Women5%
  • Highland Cow Cute Animal Farm Life Funny Animal3%

Demand

Highland Cow Sweatshirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 31.6×

Search terms

Top Highland Cow Sweatshirt search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • highland cow hoodie27K/yr
  • highland cow sweatshirt47K/yr
  • highland cow sweatshirts for women37K/yr
  • highland cow sweater19K/yr
  • highland cow hoodies for women17K/yr
  • highland cow sweater for women10K/yr

Reviews and returns

What reviews say buyers love and hate about Highland Cow Sweatshirt

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Gifting Purpose”
43%of negative reviews mention “Size-Overall”
0.9%of orders come back
“Runs big”
A buyer, on “Size-Overall”43% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Highland Cow Sweatshirt questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data