Highland Cow Costume

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +37.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15K a year.

Searches, last 12 months

71K

Growth, 90 days vs prior 90

+37.7%

Conversion, latest week

0.7%

Market size, estimated

$15Ka year

Top search term

highland cow costume29K searches a year

Listings sell for $30.66 on average, from $11.04 to $45.03. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $30.66 that is $0 to $3K a year per listing.

Average price

$30.66inside the $15 to $100 sweet spot

Price range

$11.04–$45.03

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

3.9%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #23,164 within Sleep & Lounge. It carries 140 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

10.0%

Average rank

#23,164in Sleep & Lounge

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

140per listing

Listings tracked

31

13 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

13

Successful launches

0Amazon's first-year sales bar

Average brand age

27 months