High Waisted Underwear for Women

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $457K a year.

Searches, last 12 months

2.2M

Growth, 90 days vs prior 90

+11.9%

Conversion, latest week

1.2%

Market size, estimated

$457Ka year

Peak month

April1.4× the quietest month

Top search term

high waisted underwear for women673K searches a year

Listings sell for $17.61 on average, from $8.97 to $34.10. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At $17.61 that is $4K to $9K a year per listing.

Average price

$17.61inside the $15 to $100 sweet spot

Price range

$8.97–$34.10

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

250–500

Revenue per listing a year

$4K–$9K

Returns

4.0%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #410 within Lingerie. It carries 17,627 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

94%

Out of stock, average day

1.4%

Average rank

#410in Lingerie

Average rating

4.26 starsAmazon United States average 4.42 stars

Average reviews

17,627per listing

Listings tracked

102

22 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

22

Successful launches

12Amazon's first-year sales bar

Average brand age

41 months