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High Waisted Thong

Maybe

The top 5 products take only 32% of clicks. But buyers convert on only 1.1% of searches, so High Waisted Thong is a Maybe.

Flapen Score
50
50 / 100
Top 30% of 16,930 Clothing, Shoes & Jewelry niches · +5 vs the category median of 45
Market size
$104K/yr600K searches / yr
90-day growth
-0.6%search demand this quarter
Competition
32%top-5 click share · 30 brands · 36 sellers

Flapen Score

High Waisted Thong against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, High Waisted Thong is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The High Waisted Thong market on Amazon at a glance

Shoppers on Amazon United States searched for High Waisted Thong 600K times last year and spent an estimated $104K. The top 5 brands take 62% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 600K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $104K a year.

Searches, last 12 months
600K
Growth, 90 days vs prior 90
-0.6%
Conversion, latest week
1.1%
Market size, estimated
$104Ka year
Peak month
September1.4× the quietest month
Top search term
high waisted thongs for women182K searches a year

02 · Price

A sale here is worth $15.58.

Listings sell for $15.58 on average, from $6.43 to $33.09. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $15.58 that is $0 to $2K a year per listing.

Average price
$15.58inside the $15 to $100 sweet spot
Price range
$6.43–$33.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #95 within Lingerie. It carries 6,143 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
3.3%
Average rank
#95in Lingerie
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
6,143per listing
Listings tracked
65

04 · Newcomers

7 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
7Amazon's first-year sales bar
Average brand age
38 months

Products

Top High Waisted Thong products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

30 falling

Sellers

36

Top-5 brand share

62%

Top 20: 93%

Top-5 click share

32%

Top 20: 66%

Open market

35%

  • Brand 124%
  • Brand 211%
  • Brand 310%
  • Brand 49%
  • Brand 58%
  • Brand 64%

Demand

High Waisted Thong search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KPrime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top High Waisted Thong search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • high waisted thongs for women182K/yr
  • high waisted thong98K/yr
  • high waist thong58K/yr
  • high waisted thongs36K/yr
  • high waisted thong underwear18K/yr
  • high rise thongs for women32K/yr
  • high rise thong25K/yr
  • thongs for women high waist26K/yr
  • high rise thongs14K/yr
  • high waist thong underwear12K/yr

Reviews and returns

What reviews say buyers love and hate about High Waisted Thong

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Comfort-Overall”
22%of negative reviews mention “Size-Overall”
2.9%of orders come back
“Runs a bit small”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common High Waisted Thong questions

Answered from the same tracked data.