Is high leg underwear women profitable to sell on Amazon United States?

The niche generates $757K/yr across 161 tracked products. 7 of 15 products launched in the last 360 days are still selling. 90-day search growth is +11.2%. Flapen's verdict: Worth a look (51/100).

How competitive is the high leg underwear women niche?

13 brands and 85 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in high leg underwear women?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 2.9%.

When does demand for high leg underwear women peak?

Demand peaks in Jul; the busiest month runs 1.4× the quietest.

What does it cost to enter the high leg underwear women niche?

Listings span $6.73–$38.44; the average listing price is $25.46 (sweet spot $15–$100). The average incumbent carries 7,269 reviews — the moat a new listing must climb.

High Leg Underwear Women

Worth a look

Shows a fragmented shelf (top 5 take 17% of clicks), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.

Competition

Incredible17%

top-5 click share — an open shelf

Avg price

Incredible$25.46

avg listing price — sweet spot $15–$100

Price range

Good$6.73–$38.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$757K

$757K/yr · 2.4M searches

Returns

Good2.9%

return rate — above 5% kills the launch gate

Growth

Okay+11.2%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad7,269.39

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Brand share

Bad97%

top-5 brand share — brand-locked demand

Is high leg underwear women profitable on Amazon?

According to Flapen's Amazon United States niche tracking, high leg underwear women is a $757K/yr Amazon United States market (2.4M searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jul. Verdict: Worth a look — 51/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

high leg underwear women market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 40K–50K; avg 100–250/product
Revenue / yr: $1.0M–$1.3M; units × avg price
Conversion rate: 1.2%
Avg BSR: #103
Page quality: 0%
Prime: 84%
Sponsored: 84%
Out of stock: 7.4%
Avg brand age: 46 months
Avg seller age: 143 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.

Brands

13 rising

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

17%

Top 20: 41%

Open market

Jockey84%
BAMBOO COOL6%
Molasus3%
Hanes2%
Vevmon2%
INNERSY1%
Open — no brand owns it (7 brands, 2%)

high leg underwear women demand & seasonality

Weekly Amazon search volume, last 104 weeks — +11.2% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 1.4×

Open Trend

Top high leg underwear women search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

jockey underwear women1.3M/yr +11.4%0.9% conv.
jockey womens underwear briefs261K/yr +0.7%1.1% conv.
jockey166K/yr +14.0%0.1% conv.
womens jockey underwear129K/yr +11.5%0.9% conv.
jockey womens underwear93K/yr +41.5%0.7% conv.
jockey underwear79K/yr +16.1%0.3% conv.
hanes bikini underwear for women81K/yr +11.2%0.9% conv.
hanes hipster underwear for women56K/yr +15.8%0.6% conv.
womens jockey underwear cotton briefs48K/yr +4.0%1.4% conv.
hanes briefs women40K/yr +9.8%0.3% conv.

All search terms

Top high leg underwear women products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Jockey Womens Underwear Supersoft French Cut - 3 Pack Black/Light/Ivory 7

Jockey$25.134.6★8,551 rev

Jockey Womens Underwear Elance French Cut - 6 Pack Ivory/Light/Pink Shadow 7

Jockey$37.094.6★5,373 rev

BAMBOO COOL Womens Underwear High Waisted Brief Ladies Seamless Panties Moisture Wicking Stretchy Full Coverage

BAMBOO COOL$33.124.4★1,416 rev

Jockey Womens Underwear 100% Cotton Elance Brief - 3 Pack Midnight Iris/Bouquet Bloom/Frothy Blue 7

Jockey$22.624.6★5,027 rev

Jockey Womens Underwear 100% Cotton Elance Breathe French Cut - 3 Pack Tropic Bouquet 8

Jockey$22.234.5★5,454 rev

Newest

by launch date

Jockey Womens Bra Organic Cotton Stretch Triangle Bralette Fresh Cherry XS

Jockey$18.54686 rev

7mo ago

Vevmon Cotton Underwear for Women High Waisted Full Coverage Briefs Soft Ladies Panties 5 Pack (US Alpha Medium Regular Regular A-5 Pack 5 Colors)

Vevmon$14.764,297 rev

1y ago

Jockey Womens Underwear 100% Cotton Elance Bikini - 3 Pack Future Dusk/Grape Brush Dot/Floral Wallpaper 7

Jockey$12.612,999 rev

1y ago

BAMBOO COOL Womens Underwear High Waisted Brief Ladies Seamless Panties Moisture Wicking Stretchy Full Coverage

BAMBOO COOL$33.121,416 rev

2y ago

Jockey Womens Underwear Classic Brief - 3 Pack White 7

Jockey$21.861,199 rev

12y ago

What reviews say buyers love and hate about high leg underwear women

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall27%

“Extremely comfortable”

Size-Overall21%

“Amazing fit”

Quality-Overall10%

“Great quality Hanes product”

Soft Feel7%

“They are smooth”

Material Quality5%

“Good material”

Value For Money3%

“great value”

Color3%

“colors are beautiful”

Advertised Vs Actual Product3%

“Fit as described”

Breathability2%

“Comfortable breathable”

Stretchability/Expandability/Elasticity1%

“have a good elastic”

What buyers complain about

Size-Overall21%

“Run very large”

Quality-Overall7%

“CHEAPLY MADE”

Material Quality7%

“poor quality material”

Comfort-Overall5%

“It is uncomfortable”

Stretchability/Expandability/Elasticity4%

“doesn't stretch very well”

Durability4%

“Falling apart”

Thickness4%

“Theyre very rough thick stiff fabric”

Color3%

“wrong colors”

Advertised Vs Actual Product3%

“False Advertising”

Stitch/Finish/Polish2%

“The seams are way off”

Top return reasons

Size-Overall51%

Waist Fit10%

Material Quality10%

Thigh Fit4%

Advertised Vs Actual Product4%

Shape/Style3%

Thin2%

Length2%

Comfort-Overall2%

Waist High1%

Common high leg underwear women questions

Is high leg underwear women profitable to sell on Amazon United States?: The niche generates $757K/yr across 161 tracked products. 7 of 15 products launched in the last 360 days are still selling. 90-day search growth is +11.2%. Flapen's verdict: Worth a look (51/100).
How competitive is the high leg underwear women niche?: 13 brands and 85 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in high leg underwear women?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 2.9%.
When does demand for high leg underwear women peak?: Demand peaks in Jul; the busiest month runs 1.4× the quietest.
What does it cost to enter the high leg underwear women niche?: Listings span $6.73–$38.44; the average listing price is $25.46 (sweet spot $15–$100). The average incumbent carries 7,269 reviews — the moat a new listing must climb.