Is hidden blade profitable to sell on Amazon United States?

The niche generates $60K/yr across 32 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -15.8%. Flapen's verdict: Skip it (41/100).

How competitive is the hidden blade niche?

8 brands and 13 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in hidden blade?

Top complaints mined from reviews: Durability, Material Quality, Quality-Overall. The return rate is 5.2% — above our launch gate.

When does demand for hidden blade peak?

Demand peaks in Oct–Dec; the busiest month runs 1.7× the quietest.

What does it cost to enter the hidden blade niche?

Listings span $8.79–$180.18; the average listing price is $59.87 (sweet spot $15–$100). The average incumbent carries 101 reviews — the moat a new listing must climb.

Hidden Blade

Skip it

Weak search conversion (0.2%) — this niche doesn't clear our bar today.

Quality gap

Incredible3.7★

avg incumbent rating — lower means beatable quality

Review moat

Great100.94

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$59.87

avg listing price — sweet spot $15–$100

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Price range

Good$8.79–$180.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Bad5.2%

return rate — above 5% kills the launch gate

Growth

Bad-15.8%

90-day search growth — must beat 0% to launch

Market size

Bad$60K

$60K/yr · 418K searches

Brand share

Bad96%

top-5 brand share — brand-locked demand

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Signals Low Review Barrier Quality Gap High Returns High Price

Is hidden blade profitable on Amazon?

According to Flapen's Amazon United States niche tracking, hidden blade is a $60K/yr Amazon United States market (418K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Oct–Dec. Verdict: Skip it — 41/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

hidden blade market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $180K–$239K; units × avg price
Conversion rate: 0.2%
Avg BSR: #2,134
Page quality: 0%
Prime: 66%
Sponsored: 84%
Out of stock: 7.3%
Avg brand age: 54 months
Avg seller age: 170 days

Competition: brands, sellers & click share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 falling

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

43%

Top 20: 89%

Open market

Generic55%
TeShoarud24%
Sleevesword8%
WSJYP5%
McFarlane Toys4%
Assassin's Creed3%
Open — no brand owns it (2 brands, 1%)

hidden blade demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.8% search growth over the last 90 days.

Peak months: Oct, Dec · busiest ÷ quietest = 1.7×

Open Trend

Top hidden blade search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

assassins creed hidden blade160K/yr -23.5%0.4% conv.
hidden blade116K/yr -8.5%0.5% conv.
hidden blade assassins creed42K/yr -8.6%0.8% conv.
assassins creed blade15K/yr -0.9%0.3% conv.
wrist blade12K/yr -4.1%0.2% conv.
assassin creed hidden blade10K/yr -5.0%0.6% conv.
hidden blades6K/yr -1.8%0.3% conv.
assassins creed weapons7K/yr -12.2%0.1% conv.
assassins creed props5K/yr +13.2%0.0% conv.
assassins creed knife5K/yr -3.4%0.5% conv.

All search terms

Top hidden blade products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hidden Blade Role Playing Weapon Props 1:1 Hidden Blade Hidden Blade Edward Kenway Hidden Sword Hidden Blade Toy (Radish) Black

Generic$22.783.7★90 rev

Plastic Hidden Blade Cosplay Weapons Props 1:1 Sleeves Sword Cane Sword

Generic$41.543.4★20 rev

TeShoarud Hidden Blade 1:1 Scale Replica 3D Printed Connor Hidden Blade for Cosplay Accessories

TeShoarud$41.693.3★53 rev

Hidden Blade Hidden Weapons Cosplay Weapons Props 1:1 Hidden BladeHidden SwordRole Playing Weapon Props Black Flag 4 Edward

Generic$32.613.8★16 rev

Hidden Blade Hidden Weapons Cosplay Weapons Props 1:1 Hidden BladeHidden SwordRole Playing Weapon Props Black Flag 4 Edward (Flag 4-D)

Generic$29.503.8★42 rev

Newest

by launch date

Sleevesword Plastic Hidden Blade Cosplay Prop Hidden Blade Toy Hidden Blade Assassins Creed Hidden Blade 1:1 Replica (Black-B)

Sleevesword$45.6710 rev

7mo ago

Metallic Assassin Hidden Blade Prop Retractable Hidden Blade Costume Accessory for Halloween Roleplay & Collection (Red & Black)

TeShoarud$175.070 rev

9mo ago

2026 Retractable Plastic Hidden Blade Costume Prop Adult Cosplay Accessory Soft Plastic 6.5 to 11.2 Extendable Design (1 Black)

Generic$9.8210 rev

10mo ago

Hidden Blade Hidden Weapons Cosplay Weapons Props 1:1 Hidden BladeHidden SwordRole Playing Weapon Props

Generic$48.805 rev

10mo ago

Cosplay Hidden Blade Prop Black Plastic Retractable Sleeve Sword Sword Cane

Generic$41.207 rev

12mo ago

What reviews say buyers love and hate about hidden blade

What buyers praise and complain about, mined from review topics.

What buyers love

Durability15%

“Nothing has broken”

Functionality-Overall14%

“Works well, might be some functions”

Fun/Entertainment Experience11%

“Very addictive to use, very fun”

Gifting Purpose7%

“This was a gift”

Quality-Overall7%

“Great Quality and Super Functional Cosplay Prop”

Weight Light6%

“Its lightweight, easy to clean, and every detail feels well-made”

Material Quality5%

“The plastic feels durable”

Design-Overall4%

“Cool concept”

Value For Money2%

“The price is unbeatable for the quality you get”

Strap/String Quality2%

“The straps are adjustable”

What buyers complain about

Durability29%

“Broke the first day”

Material Quality20%

“Made of cheap plastic”

Quality-Overall14%

“Junk”

Functionality-Overall8%

“Crossbow did not work”

Strength7%

“he expects it will break easily”

Value For Money6%

“The price for this is too high for me”

Advertised Vs Actual Product4%

“it is advertised in the wrong spot”

Sharpness1%

“it is sharp”

Comfort-Overall1%

“is unpleasant to wear”

Hard Feel1%

“Its also incredibly stiff”

Top return reasons

Defective Material/Parts23%

Functionality-Overall12%

Size-Overall12%

Quality-Overall8%

Advertised Vs Actual Product7%

Material Quality5%

Durability5%

Strap/String Quality5%

Stretchability/Expandability/Elasticity3%

Mechanism Issues3%

Common hidden blade questions

Is hidden blade profitable to sell on Amazon United States?: The niche generates $60K/yr across 32 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -15.8%. Flapen's verdict: Skip it (41/100).
How competitive is the hidden blade niche?: 8 brands and 13 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in hidden blade?: Top complaints mined from reviews: Durability, Material Quality, Quality-Overall. The return rate is 5.2% — above our launch gate.
When does demand for hidden blade peak?: Demand peaks in Oct–Dec; the busiest month runs 1.7× the quietest.
What does it cost to enter the hidden blade niche?: Listings span $8.79–$180.18; the average listing price is $59.87 (sweet spot $15–$100). The average incumbent carries 101 reviews — the moat a new listing must climb.