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Hetalia

Fail

Buyers convert on only 0.2% of searches, so Hetalia is a Fail.

Flapen Score
35
35 / 100
Ranks 14,546 of 16,930 Clothing, Shoes & Jewelry niches · −10 vs the category median of 45
Market size
$33K/yr448K searches / yr
90-day growth
-11.5%search demand this quarter
Competition
67%top-5 click share · 8 brands · 20 sellers

Flapen Score

Hetalia against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Hetalia is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hetalia market on Amazon at a glance

Shoppers on Amazon United States searched for Hetalia 448K times last year and spent an estimated $33K. The top 5 brands take 93% of clicks. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 448K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.

Searches, last 12 months
448K
Growth, 90 days vs prior 90
-11.5%
Conversion, latest week
0.2%
Market size, estimated
$33Ka year
Top search term
hetalia350K searches a year

02 · Price

A sale here is worth $31.75.

Listings sell for $31.75 on average, from $4.92 to $181.60. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $31.75 that is $0 to $3K a year per listing.

Average price
$31.75inside the $15 to $100 sweet spot
Price range
$4.92–$181.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 20% ship with Prime. On an average day, 22.4% of listings are out of stock. The average listing ranks #345,124 within Accessories. It carries 5 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
20%
Out of stock, average day
22.4%
Average rank
#345,124in Accessories
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
5per listing
Listings tracked
15

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Hetalia products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 flat

Sellers

20

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

4%

  • Brand 135%
  • Brand 221%
  • Brand 317%
  • Brand 411%
  • Brand 59%
  • Brand 63%
  • Open — no brand owns it (2 brands, 4%)

Demand

Hetalia search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.4× · 7 of 12 months tracked

Search terms

Top Hetalia search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hetalia350K/yr
  • hetalia merch44K/yr
  • hetalia plush27K/yr
  • hetalia figure22K/yr
  • italy hetalia6K/yr

Reviews and returns

What reviews say buyers love and hate about Hetalia

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Quality-Overall”
28%of negative reviews mention “Size-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Small”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

7 topics

NegativePositive

FAQ

Common Hetalia questions

Answered from the same tracked data.