- Flapen Score
- 35 / 100Ranks 14,546 of 16,930 Clothing, Shoes & Jewelry niches · −10 vs the category median of 4535
- Market size
- $33K/yr448K searches / yr
- 90-day growth
- -11.5%search demand this quarter
- Competition
- 67%top-5 click share · 8 brands · 20 sellers
Flapen Score
Hetalia against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Hetalia is stronger. Inside it, weaker.
Market
The Hetalia market on Amazon at a glance
Shoppers on Amazon United States searched for Hetalia 448K times last year and spent an estimated $33K. The top 5 brands take 93% of clicks. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 0.2% of those searches ended in a purchase.
Shoppers searched for this 448K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.
- Searches, last 12 months
- 448K
- Growth, 90 days vs prior 90
- -11.5%
- Conversion, latest week
- 0.2%
- Market size, estimated
- $33Ka year
- Top search term
- hetalia350K searches a year
02 · Price
A sale here is worth $31.75.
Listings sell for $31.75 on average, from $4.92 to $181.60. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $31.75 that is $0 to $3K a year per listing.
- Average price
- $31.75inside the $15 to $100 sweet spot
- Price range
- $4.92–$181.60
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
40% of listings pay for placement with sponsored ads. 20% ship with Prime. On an average day, 22.4% of listings are out of stock. The average listing ranks #345,124 within Accessories. It carries 5 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 40%
- Prime listings
- 20%
- Out of stock, average day
- 22.4%
- Average rank
- #345,124in Accessories
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 5per listing
- Listings tracked
- 15
04 · Newcomers
0 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Hetalia products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 flat
Sellers
20
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
4%
- Brand 135%
- Brand 221%
- Brand 317%
- Brand 411%
- Brand 59%
- Brand 63%
- Open — no brand owns it (2 brands, 4%)
Demand
Hetalia search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4× · 7 of 12 months tracked
Search terms
Top Hetalia search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hetalia350K/yr
- hetalia merch44K/yr
- hetalia plush27K/yr
- hetalia figure22K/yr
- italy hetalia6K/yr
Reviews and returns
What reviews say buyers love and hate about Hetalia
We read the reviews and the return reasons for every product selling here.
“Small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
7 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hetalia questions
Answered from the same tracked data.









