Hermes Twilly
Skip itA small market ($25K/yr) — this niche doesn't clear our bar today.
Avg price
Great$21.60avg listing price — sweet spot $15–$100
Price range
Great$4.82–$81.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great38%top-5 click share — an open shelf
Review moat
Good544.8avg incumbent reviews — the moat a new listing must climb
Brand share
Good75%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Growth
Okay+2.1%90-day search growth — must beat 0% to launch
Returns
Bad5.3%return rate — above 5% kills the launch gate
Market size
Bad$25K$25K/yr · 48K searches
Is hermes twilly profitable on Amazon?
According to Flapen's Amazon United States niche tracking, hermes twilly is a $25K/yr Amazon United States market (48K searches/yr). The top 5 brands hold 75% of demand. Verdict: Skip it — 43/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
hermes twilly market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $32K–$43K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #970
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 0.3%
- Avg brand age
- 39 months
- Avg seller age
- 175 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
17 rising
Sellers
54
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
38%
Top 20: 77%
Open market
22%
- Hermès35%
- Relang14%
- jeunecheval12%
- COtheSumay9%
- Hioyiwse4%
- GoldenLife4%
Top hermes twilly search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- hermes twilly17K/yr
- twilly perfume5K/yr
- hermes twilly scarf6K/yr
- twilly dhermes6K/yr
- hermes twilly perfume4K/yr
- twilly hermes3K/yr
- twilly hermes perfume for women6K/yr
Top hermes twilly products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hermes Twilly dHerms Eau De Parfum Spray for Women 2.87 Ounce / 85 ml
Hermès$69.484.3★389 rev
Relang Satin Scarf Mulberry Silk Printed Head Wrap Hair Band 7 x 59
Relang$8.864.7★403 rev
jeunecheval Purse Scarf for Women Bag Scarf Handbag Handle Accessory
jeunecheval$10.184.8★529 rev
Twilly dHermes by Hermes for Women 2.87 oz Eau de Parfum Spray
Hermès$66.704.7★601 rev
Relang Satin Scarf Mulberry Silk Printed Head Wrap Hair Band 7 x 59
Relang$8.124.7★403 rev
Newest
by launch date
AWAYTR 4Pcs Head Hair Scarf for Handbags 1.6 x 39 Silk-Like Satin Skinny Neck Scarf for Purse Lightweight Headband Hair Tie (Purples)
AWAYTR$8.8112 rev
Fashion Scarf for Women - 58 Long Skinny Scarf Lightweight Luxurious Silk Feeling for Neck Hair Purse & Belt Accessory (Cream H Pattern)
GoldenLife$4.82160 rev
Relang Satin Scarf Mulberry Silk Printed Headband Wrap Hair 7 x 59
Relang$9.35403 rev
Relang Satin Scarf Mulberry Silk Printed Head Wrap Hair Band 7 x 59
Relang$8.86403 rev
Relang Satin Scarf Mulberry Silk Printed Head Wrap Hair Band 7 x 59
Relang$8.12403 rev
Trending
90-day click momentumRelang Satin Scarf Mulberry Silk Printed Headband Wrap Hair 7 x 59
Relang$9.354.7★
AWAYTR 4Pcs Head Hair Scarf for Handbags 1.6 x 39 Silk-Like Satin Skinny Neck Scarf for Purse Lightweight Headband Hair Tie (Purples)
AWAYTR$8.814.3★
Fashion Scarf for Women - 58 Long Skinny Scarf Lightweight Luxurious Silk Feeling for Neck Hair Purse & Belt Accessory (Cream H Pattern)
GoldenLife$4.824.7★
jeunecheval Purse Scarf for Women Bag Scarf Handbag Handle Accessory
jeunecheval$10.414.8★
Relang Satin Scarf Mulberry Silk Printed Head Wrap Hair Band 7 x 59
Relang$8.124.7★
What reviews say buyers love and hate about hermes twilly
What buyers praise and complain about, mined from review topics.What buyers love
“Really nice quality scarf for the price”
“Colors are beautiful”
“Beautiful Scent”
“The material is extremely soft”
“Nice Design”
“Worth it”
“Styled so cute with my office bag”
“Looks just like the image”
“Its 100% polyester”
“The print is gorgeous”
What buyers complain about
“Does not smell like anything”
“It was shorter than expected”
“Color is dull”
“Someone told me I look expensive”
“wrinkles from being folded are very hard to remove”
“Misleading”
“Im feeling very betrayed by the ratings I read before purchasing”
“Print is a little fuzzy”
Top return reasons
Common hermes twilly questions
- Is hermes twilly profitable to sell on Amazon United States?
- The niche generates $25K/yr across 44 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +2.1%. Flapen's verdict: Skip it (43/100).
- How competitive is the hermes twilly niche?
- 17 brands and 54 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in hermes twilly?
- Top complaints mined from reviews: Smell, Size-Overall, Color. The return rate is 5.3% — above our launch gate.
- What does it cost to enter the hermes twilly niche?
- Listings span $4.82–$81.85; the average listing price is $21.60 (sweet spot $15–$100). The average incumbent carries 545 reviews — the moat a new listing must climb.