Hermes Twilly

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25K a year.

Searches, last 12 months

48K

Growth, 90 days vs prior 90

+2.1%

Conversion, latest week

2.4%

Market size, estimated

$25Ka year

Top search term

hermes twilly17K searches a year

Listings sell for $21.60 on average, from $4.82 to $81.85. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $21.60 that is $0 to $2K a year per listing.

Average price

$21.60inside the $15 to $100 sweet spot

Price range

$4.82–$81.85

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

5.3%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #970 within Scarves & Wraps. It carries 545 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

0.3%

Average rank

#970in Scarves & Wraps

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

545per listing

Listings tracked

44

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

0Amazon's first-year sales bar

Average brand age

39 months